Business professionals suffer from inbox overload - and with just under 300 billion messages sent each day it’s hardly surprising. Perhaps in reaction to the plethora of emails arriving every day, a...
study conducted by the The Direct Marketing Association DMA) in April 2012 found that the response rate for Direct Mail to an existing customer averages 3.4%, compared to 0.12% for email*. Add to this the fact that receiving something interesting in the post is a bit of a novelty nowadays, and that the cost of printing smaller quantities of personalised mailers has fallen dramatically, and it seems like DM should definitely be back in contention for a slice of your marketing budget.
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