The Real World of Big Data

BIG DATA IS BIG NEWS Organizations are discovering the power of Big Data technologies and are leveraging their previously unwieldy data for insight and innovation. THE REAL WORLD OF BIG DATA WHERE DOES IT COME FROM? Big Data is everywhere, from energy and healthcare to the airline industry and more. 2017 Thanks to emerging Big Data technologies such as Hadoop, big companies are buying in to Big Data and putting all that data to use. (Projected) $3.24 01000010 01000100 $15.38 BIG DATA MARKET BREAKDOWN By Category 2012 REVENUE XAAS REVENUE (In $US Billions) PROFESSIONAL SERVICES $0.61 APPLICATION SOFTWARE $3.87 NOSQL DATABASE SOFTWARE $7.00 $0.94 $1.02 SOL DATABASE SOFTWARE $0.19 $0.28 $0.26 HADOOP & INFRASTRUCTURE SOFTWARE $1.83 $1.62 NETWORKING $2.45 $2.90 STORAGE $11.4 BILLION $1.24 COMPUTE $1.11 GROWTH DRIVERS $7.28 %24 $8.06 Increasing adoption of Big Data by "traditional" Maturation of Big Data software Continued investment in Increasingly sophisticated professional services Big Data hardware by Web giants enterprises BIG SPENDERS ON BIG DATA $47.8 BILLION GOOGLE ALONE SPENT OVER 8 $3 BILLION ON INFRASTRUCTURE IN 2012. "EVERYTHING WE DO IS A FACEBOOK HAS ALSO INVESTED MORE THAN $1 BILLION f BIG DATA PROBLEM." IN THE INFRASTRUCTURE THAT POWERS ITS -Jay Parikh SOCIAL NETWORK. VP of Engineering, Facebook BITELIGENCE THE CIA HAS CUT A $600 MILLION DEAL WITH AMAZON WEB SERVICES TO BUILD A PRIVATE CLOUD INFRASTRUCTURE TO HELP MANAGE ITS BIG DATA DEMANDS. "OUR MISSION IS TO COLLECT EVERYTHING UNITED OF AMERICA STATES AND HANG ONTO IT FOREVER." - Ira Hunt CTO, CIA BIG DATA INVESTMENT SECTORS KEY ATTRIBUTES OF BIG DATA SOLUTIONS PHARMACEUTICALS Pharmaceutical companies like Bristol Myers Squibb are using Big Data to applications HADOOP Unstructured Data support drug development. commodity hardware FINANCIAL SERVICES Firms like JPMC, Morgan Stanley and BoA are using Big Data to conduct fraud analysis and risk profiling. NOSOLI INDUSTRIAL INTERNET The next big area of growth combines the internet of things MPP DATABASES with analytics to create a living network of intelligent machines and systems. BIG DATA IN MOTION T sears DYNAMICALLY UPDATES PRODUCT PRICING "We needed to fundamentally have a new data architecture. Once you get to a large company of $40+ billion, you have a lot of data and a lot of copies of data and we needed to clean that architecture up. Hadoop is a technology that allows us to do that." Philip Shelley CTO, Sears Uses Hortonworks and Datameer to store and visualize Big Data. lyris PROVIDES NEAR REAL-TIME FEEDBACK "We can improve segmentation and the monitoring of results to continuously improve the ROI our customers are achieving from their campaigns." Phil Sakakihara CTO, Lyris aetna Uses various Big Data technologies, including Cloudera's Hadoop distribution on HP hardware, to provide IDENTIFIES AND PREDECTS POTENTIAL AILMENTS near real-time feedback on digital marketing campaigns to its clients. Michael Palmer "Reducing or eliminating the impact of metabolic syndrome can improve the health of millions of people and reduce health care costs." Head of Innovation, Aetna Uses predictive analytics software from GNS Healthcare to identify at risk patients and proactively offer clinical advice. DETECTS SECURITY BREACHES IN REAL TIME "[Big Data] makes us better equipped to detect new anomalies and respond to them quickly. Without it, we would be far less effective." Cam Beasley Chief ISO, University of Texas at Austin Uses software from Splunk to monitor network traffic to detect unauthorized intrusions and other potentially malicious behavior in real-time. PRESENTED BY For the latest trends and analysis WIKIBON.ORG/BIGDATA Wikibon Created by OBizMedia AGENCY