The Real-Time Bidding (RTB) Ecosystem Map looks at the different types of companies across the RTB landscape, including demand-side platforms (DSPs), agency buying desks, supply-side platforms (SSPs), data partners, and ad verification / brand protection platforms.
The ecosystem map forms part of Econsultancy's Demand-Side Platforms Buyer's Guide, aimed at those investigating the demand-side platforms market, with a close look at the impact of RTB and profiles of 16 leading suppliers. The 133-page report, which has a global focus, contains detailed information about the trends and issues affecting the online display advertising sector, as well as advice about how to find the right DSP.