• Demand-Side Platforms (DSPs)
A DSP is a technology layer oi top of display-buying systems that streamlines
the media buying process by using impression-level decisioning based on
multiple parameters and data sources. DSPs help media buyers aggregate.
bid on and optimise digital inventory across multiple sources.
RTB Role: DSPs are at the fore-front of the real-time bidding (RTB)
ecosystem. working with multiple agencies and advertisers to...
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