Real-Time Bidding (RTB) Ecosystem Map

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The Real-Time Bidding (RTB) Ecosystem Map looks at the different types of companies across the RTB landscape, including demand-side platforms (DSPs), agency buying desks, supply-side platforms (SSPs), data partners, and ad verification / brand protection platforms. The ecosystem map forms part of Econsultancy's Demand-Side Platforms Buyer's Guide, aimed at those investigating the demand-side platforms market, with a close look at the impact of RTB and profiles of 16 leading suppliers. The 133-page report, which has a global focus, contains detailed information about the trends and issues affecting the online display advertising sector, as well as advice about how to find the right DSP.
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Added: 1 year ago

Rank: 236 of 5042 in Business

Tags: e-commerce, real time, Bidding, RTB, DSPs

Source: http://econsultancy.com/uk/reports/real-time-bidding-ecosystem-map

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