Real Estate is Moving to the Web

Real Estate is MOVING TO THE WEB INCREASE IN 63% HomeBuyers Percentage of homebuyers that walked through a home that they had previously seen REAL ESTATE MARKET IS MOVING 10% FIND A REALTOR Used internet to Number of homebuyers that used INTERNET TO FIND A REALTOR PERSPECTIVE HOMEBUYERS THAT DROVE BY A HOME AS A RESULT OF INTERNET SEARCH 63% STATISTICS - 2011 PEOPLES USED TO PURCHASING THEIR HOME Online Search Engine 88% Newspaper 30% Open House 45% Realtor 87% Yard Sign 55% Magazine 19% Owners Used Internet Search 33% HOME SEARCHES ON POPULAR SEARCH ENGINES INCREASED Google 253% Past four years the number of home searches on popular search engines GROWN ASTOUNDINGLY SPECIFIC TOOLS ARE BEING USED Mortgage Calculators Online Tours Buyers have also used more during specific phases of the process Buyers often search AT LEAST 11 TIMES PRIOR To taking action when it COMES TO REAL ESTATE SEARCHING METHODS 69% HOME SHOPPERS START THEIR SEARCH WITH A LOCAL TERM LIKE CITY OR COUNTY IN WHICH THEY LIVE CONTACTING AGENTS HOMEBUYERS THAT ARE CONDUCTING INTERNET SEARCHES Are also likely to use other means like agents to complete the process HOMEBUYERS USED INTERNET 49% Homebuyers used the internet during the beginning phases of home buying Using the internet during the middle of the process 7% Using it at the end 3% Home shoppers use the internet to read general home information prior to searching 51% Sources: http://www.realtor.org/field-guides/field-guide-to-quick-real-estate-statistics http://www.realtor.org/reports/digital-house-hunt Created by Incion. Visit us @ www.incion.com INIINO