Real estate cost per sale

Average Real Estate Cost per Sales Lead Low Scale Calc. Low Scale This is often done by small 2$ start up companies or self- Cost Per Individual Lead employed agents that want to assess the costs from the beginning and work on strategies as they go along. Individual Leads Generated # Total Number of Leads Generated ### Small companies or individual real estate They may set a desired Cost per Lead KPI (generally a low one) and put in place strategies to achieve that. agents $$$ / Cost / Lead ### This is a more accurate High Scale High Scale Calc. measure as it also includes the money invested that did not achieve leads. Total Cost Invested in Lead Generation in Set Time Period $$ The Real Estate agent or company will aim to put in place strategies to minimise this cost, whilst maximising the amount of leads generated. This can be done through mass marketing campaigns, automated systems etc. Total Number of ### Larger companies Leads Generated $$$ / Cost / Lead ### KPI Time Frame: update quarterly or annually KPI Units: money Need KPI? www.winningkpi.com Ask KPI community! Average Real Estate Cost per Sales Lead Low Scale Calc. Low Scale This is often done by small 2$ start up companies or self- Cost Per Individual Lead employed agents that want to assess the costs from the beginning and work on strategies as they go along. Individual Leads Generated # Total Number of Leads Generated ### Small companies or individual real estate They may set a desired Cost per Lead KPI (generally a low one) and put in place strategies to achieve that. agents $$$ / Cost / Lead ### This is a more accurate High Scale High Scale Calc. measure as it also includes the money invested that did not achieve leads. Total Cost Invested in Lead Generation in Set Time Period $$ The Real Estate agent or company will aim to put in place strategies to minimise this cost, whilst maximising the amount of leads generated. This can be done through mass marketing campaigns, automated systems etc. Total Number of ### Larger companies Leads Generated $$$ / Cost / Lead ### KPI Time Frame: update quarterly or annually KPI Units: money Need KPI? www.winningkpi.com Ask KPI community!