The Rapid Growth in Unstructured Data

Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499. Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499. Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499. Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499. Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499. Information Explosion & Cloud Storage A Forecast of Consumer Generated Digital Content and Its Impact on Business 16 Gigabytes One Fully Loaded iPad 7.47 INCHES Users are Creating their own content more and more everyday. With the advent of Web 2.0 sites, and SaaS users have turned to the cloud to store a great deal of UGC. Ultimately, the costs of this will fall on the enterprise. 5 INCHES (thick) By the Numbers: A Comparison of Storage Capacities 1 Petabyte 900m 850m 62,500 Fully Loaded iPads Placed flat on each other the stack would 800m 828m 2,717 794m 750m 2,604 ft be twice the height of the Empire State building, and almost 700m 650m 600m 509m 1,671ft 550m as tall as the worlds 500m 452m 1,483ft tallest building. 450m 442m 1,450ft 400m 381m 1,250ft 350m Fun Fact 300m 235m The entire rendering of Avatar reportedly requires over 1 Pet- abyte of storage space according to BBC's Clickbits, which is the equiva- lent of 500 harddrives of 2TB each. 250m 771ft 200m 150m 100m 50m - That's equal to a 32 year long MP3 file. Burj Dubai iPads 161 (Dubai) (Petabyte) (Taipel) Taipei Sears Tower (Kuala Lumpur) (Chicago) (New York) (London) Petronas Towers Empire Canary State Whart 1.2 Zettabytes Estimated amount of Data in the Digital Universe for 2010. 75 Billion Fully Loaded iPads The iStack would cover Wembley Stadium's field and reach approximately 4.24 miles into the sky. The stack would consist of more than 75 Billion iPads - with a retail value of $37.4 Trillion Which is equal to about 44% of the entire world's GDP $84.7 Trillion. (according to 2009 data) 5.49 miles Mount Everest 5.07 miles K2 - Dhaulagiri 4.24 miles. the iS ck 337s 414 iPads would fit width-wise on the fit lengthwise on the pitch. iPads would 3.66 miles kilimanjaro pitch. 279,450 2.73 miles Mount Elbert Highest Peak in the Rockies number of iPads in every inch of the iStack 2.34 miles Mount Fuji 1.81 miles Mount Olympus 0.79 miles Mount Vesuvius How Will Content Generation Impact Storage? 70% of the Digital Universe this year will be generated by users That's 880 Billion Gigabytes, or almost 900 Exabytes. (using the same scale as above, the iStack - as large as a soccer pitch - would reach 66,243 miles past the moon.) Who's responsible for the content? the While it might seem that the responsibilty would lie with the users, responsibility falls on the Enterprise (IE: Google, Facebook, Private Cloud, etc) who, since they are providing the service, are responsible for the security of the information (content) created as a result of users interacting with that service. Internet Transactions in the Future IDC estimates that by 2020, business transactions on the internet - business-to-business and business-to-consumer - will reach 450 billion per day. Enterprise "Managed" Content Transported, Hosted, Managed, or Secured 960 Exabytes Brought to you by 960 Exabytes Overlap Can be Categorized in both User Generated and Enterprise Touch 600 Exabytes 900 Exabytes 600 Exabytes 240 User-Generated Content Exabytes Consumers and Workers Creating, Capturing, or Replicating personal info 900 Exabytes Wikibon Enterprise-Generated Content Content Created, and Maintained for and by Enterprises 240 Exabytes Source: //wikibon.org/wikiv/Private_Cloud_is_more_Cost_Effective_than_Public_Cloud_for_Organizations_aver_$1B http://www.emc.com/leadership/digital-universe/expanding-digital-universehtm IDC Digital Universe Study http://www.emc.com/collateral/demos/microsites/idc-digital-universe/iviewhtm https://www.cia.gov/library/publications/the-world-factbook/rankorder/rawdata_2001.text Globe Graphic - http://www.psdgraphics.com/backgrounds/world-globe-background/ Wembley Stadium - http://www.football-wallpapers.com http://en.wikipedia.org/wiki/Mount_Olympus http://en.wikipedia.org/wiki/List_of_highest_mountains htt iPad Sources http://www.apple.com For purposes of measurement, the iPad dimensions have been rounded to 8" by 10" by 5 Price estimates are based on 16 Gigabyte WIFI only version with a retail price of $499.