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Radio a powerful medium of Advertising

Radio, a powerful medium of Advertising WFAN B96 WINS SCORE WCBS KMOX 985 AMP wwJ.95o 1210WPHT 1270 98.1 WOGL WBBM WILD Q105 KCBS WNEW Greatest Hits KXΝΤ 100.5 FM Kiss 1 59 94.5 KOOL FM 1064 KFRG 95. 287K-LUV V103 Sunny FM Radio is one of the best medium to advertise where you can get instant messages from your customers through talk shows and dial-in programs. It is a powerful m edium which can generate immediat e feedback of the product or service unlike other mediums where you should wait for months together to get the feedback or the results. You are not required to spend on human resource or any ot her resource, you just need to spend amount for a program or a well toned jingle and air it with available slots during well known programs. These days it is the vibrant mediumto reach yout hs, children who Iove talking to the Radio Jackies who create beaut iful imagination with their sarcastic words and logical comedy. Top 10 Brand s Advertised on Radio by Number of Ad Plays Week of 12/08/08 40,000 35.000 129% 30,000 25,000 14% 20,000 30% 15,000 10,000 5,000 Hame Insurance ATAT MC MARKETINGCHARTS.COM Source: Mediaguide,. Inc. (www.mediaguide.com) The well organized and famous brands have been successful in generating enough revenues through advertising programs. It was the talk in the town few years ago that radio is the gone element in the media industry. But, with the entertainment revolution radio has become a major tool for the companies to create their image in the market. The demand for the well known vocal artist is very high and their role in the current trend is crucial to many businesses. 95.9 Radia pragrams keep the audience intact and interactive with their impressive wards and lagical fun shaws. It is verytaugh thraugh any ather medium t imake an audience engaged. With the rise afnew ie at technalagythEse days mabile have acess ta the radia freqUency and the increased mabile users, the d slawly business arganizatians are turning tawards new strategies listeners caunt has became large ta maintain the balance in the amprehensive market with t he help af this new medium. - 2.10% Radlo Use (Average) - 10.00% - 0.5096 OHuur 16.709G -1 Hour 1 1 2 Hours 15.00% 2-3 Huura 3-4 I lours I24 Hour The radia has at its significane in the way af its usage, same use it far entertainment and atherfar Educating the masses. Cammunity radia is in the limelight these days in rural areas ta educate farmers students and wamen. The frequency range with cammunity radia is canfined ta few kilametersand in India it is playing a vital rale in educating the masses. With the internet medium inlined to the radia frequency, arganizatians can lure oustamers aftheir chaice. Far instanea pestidide ompany can attract farmers thraugh cammunity radia this shaws there is cansiderable scape farthe businesses ta entice the highly patential custamers. Advertising an the Radia is a brilliant way af marketingat a very law price ta appraach the patential custamers. ThE Entertainment industry is largely dependent an this media ta update the listeners with the mavie releases and their upcamingevents.The Rising vibrant medium af cammunicatian, Radia can be widely reached glabally an the internet. Naw, this vibrant messenger is nat canfined ta any laale yau can airyaurpraduct advertisement glabally ta impress the glabal audience.

Radio a powerful medium of Advertising

shared by Raghavirao on Jun 06
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Radio becomes the best platform for low cost advertisements. Mobile technologies made Radio available any where at any time.

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