Marketing to Men

MARKETING TO MEN? KEEP THESE 10 STATS IN MIND 50% of young dads (age 25 to 40) are influenced by DIGITAL ADS and BANNERS. Source: Microsoft 68% of MALE SMARTPHONE owners are likely to make purchases thanks to MOBILE ADS, compared to 58% of FEMALE SMARTPHONE owners. Source: Hipcricket Only 5% of men check CATALOGUES for ads. Source: Newspaper Association of America 44% of young dads (age 25 to 40) are influenced by MAJOR SEARCH ENGINES. Source: Microsoft 44% of men told their FRIENDS about positive experiences they had online concerning products or brands. Source: Orlando Sentinel Media Group 90% of WOMEN consider their SIGNIFICANT OTHER when purchasing big-ticket items. Source: eMarketer 54% of men use SOCIAL NETWORKS when researching products. Source: Performics 58% of dads say they use FOUR or MORE sources of information to help make purchase decisions. Source: eMarketer 41% of online shopping by AFFLUENT MALES (with more than amazon.com $100,000 in house hold income) is done on AMAZON. Source: iProspect 43% of affluent men think of shopping as a RELAXING, ENJOYABLE ACTIVITY. Source: Luxury Daily Entrepreneur Data for this infographic compiled by Brian Honigman. Copyright © 2013 Entrepreneur Media, Inc. All rights reserved. OF MARKETING TO MEN? KEEP THESE 10 STATS IN MIND 50% of young dads (age 25 to 40) are influenced by DIGITAL ADS and BANNERS. Source: Microsoft 68% of MALE SMARTPHONE owners are likely to make purchases thanks to MOBILE ADS, compared to 58% of FEMALE SMARTPHONE owners. Source: Hipcricket Only 5% of men check CATALOGUES for ads. Source: Newspaper Association of America 44% of young dads (age 25 to 40) are influenced by MAJOR SEARCH ENGINES. Source: Microsoft 44% of men told their FRIENDS about positive experiences they had online concerning products or brands. Source: Orlando Sentinel Media Group 90% of WOMEN consider their SIGNIFICANT OTHER when purchasing big-ticket items. Source: eMarketer 54% of men use SOCIAL NETWORKS when researching products. Source: Performics 58% of dads say they use FOUR or MORE sources of information to help make purchase decisions. Source: eMarketer 41% of online shopping by AFFLUENT MALES (with more than amazon.com $100,000 in house hold income) is done on AMAZON. Source: iProspect 43% of affluent men think of shopping as a RELAXING, ENJOYABLE ACTIVITY. Source: Luxury Daily Entrepreneur Data for this infographic compiled by Brian Honigman. Copyright © 2013 Entrepreneur Media, Inc. All rights reserved. OF