Is the purchase funnel dead?

HOW In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. Let us tell you a story. INBOUND THE traditional AND E OUTBOUND MARKETER marketing aligns with the PURCHASE "I don't understand why promoting my products this way doesn't work anymore. It's the way I've always FUNNEL done it." NEW Awareness Interest Desire PURCHASE АCTION LOOP The funnel used to work, but those days are behind us.. EINBOUND and (NEW MARKETER THE PURCHASE LOOP OPENNESS Oh, I get it now! I have to earn customers' "Oh! I didn't know this exists. REALIZE NEED "I think I may need this." trust and interest in my products rather than just force my message on them. Openness EDUCATION "Oh wow! This is awesome." Need Education INSPIRATION "And my friends also have it. I'm missing out." PURCHASE RESEARCH "It has good reviews!" Inspiration Evaluation EXPANSION "I need to tell the world about this awesomeness." Research BIGSHOT HubSpot DESIGNED IY BIESHOT SOURCE: HubSpot's Inbound Marketing Blog How Inbound Marketing Aligns With the New Purchase Loop