The Purchase Funnel developed in 1898, by Elias St. Elmo Lewis, the now familiar pathway customers travel from consideration to purchase, may not be dead but many marketers beleive it's on it's way ou...
The four step process integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action is changing, in a big way. Now with the abundance of searchable product and serivce information available online and the tidal wave of social proof provided by consumers for consumers, on almost anything you can buy, rent or consume, it's not enough for advertisers to create awareness, interest and desire to ilicit action. Consumers need more - a lot more!
Check out this article posted by Steve Hall over at Hubspot. He introduces the new Purchase Loop and shows how inbound marketing feeds consumers hungry for data, getting them to act.
Never miss a thing with our weekly newsletter. We'll send you the latest and greatest infographics, news and all things Visually.
Go ahead, you can always opt out anytime with just one click.
Switch to Wordpress Code
Click bellow to copy
Get Notified of New Infographics
Thank you for subscribing to the Visually newsletter.
Just one last thing: we've sent you an email asking you to confirm your subscription.
Tell your story visually before December 31st and get a free iPad Air!*
The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.