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Public Sector Digital Engagement and Social Media

Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com Public Sector GOSS Social Media Benchmarking www.gossinteractive.com When people consider digital communications to be safe, secure and usable I might consider investing in this but until then (I guess 25 years) it is not sensible. Our budget consultation exercise around reducing the council's budget got over 30,000 people engaged online. Combine all channels together rather than just concentrate on one. I am proud of every interaction achieved as it means people are interested and engaged. Our Facebook page allows critiques of the Council, it's genuinely two-way. Social Media Usage Social Media usage by channel Using Now Planning to use in the next 12 months Social Networking (via e.g Facebook, LinkedIn) 71% 17% Microblogging (e.g Twitter) 69% 16% Video (e.g YouTube, Vimeo) 50% 17% Blogging 33% 17% Photo Sharing (e.g Flickr) 27% 13% User Comments (visible to the public) 25% 7% I Communities of Practice for Public Services 25% 7% I User Forums 23% 10% I Internal network (e.g Yammer) 19% 6% User Ratings 15% 13% Podcasting 14% 17% Wikis 11% 6% Geo Networking (e.g.Foursquare) 8% 3% I Virtual World (e.g. Second Life) 1% 2% I Which social media channels have been most useful for your organisation? Most Important Important Neither important nor unimportant Less Important Least Important Not used at all You Tube in Digital Strategy What is important to your organisation's digital strategy? 76% 60% Said that they were under pressure to reduce costs 50% 40% 30% 68% 20% Believe that delivering 10% services online is efficient An improved website Channel shifting from phone to online communications Reducing overheads by making efficiency savings Digital Budget 67% 30% 43% Said their biggest challenge to using social media is having the necessary skills Do not include Social Media Use web analytics to in their communications measure the effectiveness strategy of their digital engagement and social networking What is your annual website budget? 60% 50% 40% 30% 20% 10% Less than £5,000 - £10.000 £10,000 - £50,000 £50,000 £100,000 More than £100,000 £5,000 Not sure Does your website have more or less budget than last year? 60% 50% 40% 30% 20% 10% More Less Not sure Public Sector Social Media Benchmarking GOSS www.gossinteractive.com

Public Sector Digital Engagement and Social Media

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GOSS Interactive has conducted a survey of Public Sector organisations to benchmark social media and digital communications usage. Public Sector organisations are ideally placed to take advantage of t...

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