Psychology of Color

osychology color nature authority innocence intense BLACK cheerful calming Black is the color of au- thority and power. It is popular in fashion be- cause it makes people appear thinner. It is also stylish and timeless. Black also implies sub- mission. Priests wear black to signify submis- WHITE GREEN reliable Brides wear white to RED Currently the most popu- lar decorating color, green symbolizes nature. It is the easiest color on the eye and can improve vision. It is a calming, re- freshing color. People waiting to appear on TV sit in "green rooms" to symbolize innocence and purity. White reflects light and is considered a summer color. White is popular in decorating and in fashion because it is light, neutral, and goes with everything. How- ever, white shows dirt and is therefore more dif- ficult to keep clean than BLUE The most emotionally intense color, red stimu- YELLOW luxury sion to God. Some fash- lates a faster heartbeat The color of the sky and the ocean, blue is one of the most popular colors. It causes the op- ion experts say a woman wearing black implies and breathing. It is also Cheerful sunny yellow is an attention getter. While it is considered an optimistic color, people lose their tempers more often in yellow rooms, and babies will cry more. It is the most difficult the color of love. Red submission to men. clothing gets noticed and makes the wearer Black outfits can also be posite reaction as red. Peaceful, tranquil blue causes the body to pro- duce calming chemicals, so it is often used in bed- BROWN relax. Hospitals often use green because it re- laxes patients. Brides in overpowering, or make the wearer seem aloof or evil. Villains, such other colors. Doctors and nurses wear white to imply sterility. appear heavier. Since it is an extreme color, red clothing might not help people in negotiations or confrontations. Red cars Solid, reliable brown is the color of earth and is abundant in nature. Light brown implies genuineness while dark as Dracula, often wear the Middle. Ages wore green to symbolize fer- black rooms. Blue can also color for the eye to take are popular targets for thieves. In decorating, red is usually used as an accent. Decorators say be cold and depressing. so it can be overpow ering if overused. Yellow enhances concentration, hence its use for legal pads. It also speeds me- tabolism in, tility. Dark green is mas- culine, conservative, and implies wealth. How- ever, seamstresses often refuse to use green Fashion consultants rec- PURPLE brown is similar to wood ommend wearing blue to job interviews because or leather. Brown can that red furniture should The color of royalty, purple connotes luxury, wealth, and sophisti- cation. It is also femi- also be sad and wistful. it symbolizes loyalty. People are more produc- be perfect since it will at- tract attention. Men are more apt to say tive in blue rooms. Stud- thread on the eve of a brown is one of their fa- fashion show for fear it ies show weightlifters are able to handle heavier vorite colors. will bring bad luck. nine and romantic. How- ΡINK ever, because it is rare weights in blue gyms. in nature, purple can appear artificial. The most romantic color, pink, is more tranquiliz- ing. Sports teams some- times paint the locker rooms used by oppos- ing teams bright pink so their opponents will lose energy. The color red can stimulate the appe- tite, often being used in restaurants for this purpose. It also increases craving for food and other stimuli.