The Psychology of Branding with the Color - Blue

Imagibrand TM PRESENTS THE ( PSYCHÖLOGY OF BRANDING WITH COLOR BLUE Being the most universally preferred color used to express trust, reliability and dependability, the color blue is highly favored by the conservative, corporate business world to help build customer loyalty. This cool, calming color is used as a fear and tension reducer since it physiologically has the effect of slowing down pulse rate. Much like an open blue sky, this harmonious color creates the impression of space and is conducive to one-to-one communication. POSITIVE/NEGATIVE POSITIVE MEANINGS IN BUSINESS loyal, trusting and honest, tactful, caring and concerned, reliable and responsible, conservative and persevering, idealistic and orderly, authoritative, devoted and contemplative, peaceful and calm. NEGATIVE MEANINGS IN BUSINESS rigid, deceitful and spiteful, self-righteous, superstitious and emotionally unstable, too conservative, predictable and weak, unforgiving and frigid, manipulative, unfaithful and distrustful. VARIATION PALE BLUE Creativity • Freedom • Inspiration SKY BLUE • Calm • Selfless • Helpful AZURE BLUE • Determined • Purposeful • Ambitious DARK BLUE Responsible • Serious Knowledgeable TURQUOISE • Clarity • Harmony • Self-expression TEAL Sophisticated Trustful • Spiritual GLOBAL USE EGYPT The color of virtue, protection, thought to ward off evil NORTH AMERICA Associated with liberalism CHINA THE CHEROKEE: Represents defeat, trouble Represents immortality, known for being a feminine color THAILAND The color of Friday LATIN AMERICA INDIA Associated with mourning, trust and serenity The color of Lord Krishna and the national sports color EXAMPLES ONE ON ONE COMMUNICATION Relating to trust and honesty, the color blue is often associated with interpersonal communications. It is therefore a popular choice for online and offline communications companies. CALMING With the potential for creating consumer stress with the introduction of new technologies in addition to a portion of the public having a natural fear of technology in general, many hi-tech companies benefit from blue's calming properties. IBM. (intel) SAMSUNG TRUSTING There are no shortages of negative stories and scandals surrounding the world of finance. Consumers have grown to become skeptical and lack frust in our financial institutions. It is by no surprise that many financial institutions choose the color blue for its perception as being conservative and trustworthy. intui. AMERICAN EXPRESS WACHOVA RELIABLE The color blue is highly associated with responsibility, and is therefore regarded as representing reliability. For good reason, the insurance industry has widely embraced this color to represent their brand. Allstate. MetLife OPPOSITE BLUÐRANGE The opposite of blue is the color orange. They are exact opposites on the color wheel, and when combined together, they become a dark, brownish-green. One of the most commonly used complementary color schemes due to it's subtlety. WHAT IF ImagiBrond. WHY DIDN'T WE CHOOSE BLUE? ImagiBrand decided not to use blue because we wanted to avoid the possiblity of being misrepresented as a conservative or predictable company. ImagiBrand WHY WE LOVE OUR COLORS We chose to use magenta, black, and white as our corporate colors to reflect our fun and imaginative approach to branding while remaining professional and sophisticated. SOURCES http://www.empower-yourself-with-color-psychology.com/color-meanings-in-business.html http://www.empower-yourself-with-color-psychology.com/cultural-color.html http://www.webdesignerdepot.com/2012/06/color-and-cultural-design-considerations/ Prepared by lmagibrand. www.lmagiBrand.com @imagibrand