All of this week (February 25th – March 1st) is the Promotional Products Association International (PPAI) "Promotional Products Work! Week" (PPW!W), celebrating this cost effective and influential advertising and branding medium. Quality Logo Products, a promotional products distributor, created this in...
fographic to show off just how effective they can be. Most of the statistics were taken directly from the PPAI as well as the Advertising Specialty Institute (ASI).
With such a low cost per impression, when compared to other advertising medium, as well as the compelling effectiveness stats, promotional products are a branding technique that just about every organization can (and should) take advantage of.
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