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The Progression of Mobile Marketing from 1983 - 2012

The Progression Of Mobile Marketing

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mobile timeline

1983
Motorola introduces the
DynaTAC. It only had a basic
numeric keypad and a one line
display. The battery lasted a
whopping 1 hr of talk time.
This model of phone will
forever be known as the “Zach
Morris”.

1993
The first PDA phone is released.
IBM and Bell South drop the Simon
Personal Communicator. It is the
first mobile phone to have PDA
features.

1996
The first Clamshell flip phone is
released. Motorola releases the
StarTAC, the first ever truly flip
phone.

2002
This was a busy year as Blackberry
launched their first product with
cellular connectivity. Meanwhile
Sanyo debuted the first phone with
a camera. The camera boasted a
640x400 resolution.

2007
Apple releases the first iPhone. The
device responsible for truly
ushering the age of the smartphone.

2012/13
Apple is set to release the
iPhone5, one of the most
anticipated smartphone
releases of all time.


facts n' figures

Worldwide Mobile Subscribers



In Billions...
5.9
2011

5.4
2010

4.7
2009

4
2008



Mobile Web
1 .2 Billion Mobile Web Users Worldwide

1 in 5 mobile subscribers
have access to fast mobile
internet (3G or better)

25%
25% of U.S. web
users access the
internet through
phone only

8.5%
8.49% of ALL website
hits are from mobile
phones.



WORLD POPULATION (2011)
7 Billion
vs
TEXT MESSAGES SENT (2011)
8 Trillion

“More than 1 billion people
will use mobile devices as
their primary access point (to
the web) this year."
Ahmad Hamzawi - Google's Head of New Business Development


“By 201 5, more U.S. Internet
users will access the Internet
through mobile devices than
through PCs or other wireline
devices.
Research Firm IDC


dolla, dolla bills, y’all

Total US Mobile and Social Media Revenues (Billions)

2010 - 31.68
2011 - 45.38

Mobile Ad Market (Billions)

2010 - 3.4
2016 - 22

79%
...of smartphone
users use their
phones to help with
shopping

74%
..of those users go
on to make a
purchase

A third of cell phone owners
used their phone within the
past 30 days to check prices
or product review while in store.


39% - Bought Item Their
35% - Didn’t Buy
19% - Bought Online

Mobile payments are
expected to quadruple to
$630 billion by 2014


Mobile was responsible
for US $2.6 billion in
travel booking value in
2011. By 2013, that
number is projected to
exceed $8 billion.

“ In the last twelve months, customers around the world have ordered more than US$1 billion of products from Amazon using a mobile device.
Jeff Bezos, founder and CEO of Amazon.com (July 2010)

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The Progression of Mobile Marketing from 1983 - 2012

shared by appwizard on Jun 24, 2012 in Technology

The Progression of Mobile Marketing from 1983 - 2012

shared by appwizard on Jun 24, 2012 in Technology

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The progression of Mobile Marketing from 1983 - 2012. Almost a billion people will primarily use their cell phone or other mobile device to connect to the internet. The growth of mobile in the last 30...
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