The Product Development Journey

THE PRODUCT DEVELOPMENT JOURNEY Created by TO BE PATENTABLE AN IDEA MUST BE NEW AND HAVE AN INVENTIVE STEP THAT IS NON-OBVIOUS brandrefinery Is the idea unique? You Are HERE Is there a market for the idea? Viability PATENT SEARCH MARKET RESEARCH Professional and thorough patent search to discover if all or some elements of the concept exist already Defining the target market and clarifying the routes to market through in-depth assessment of current products CONCEPT EXPLORATION Exploring the concept through intial sketchwork and lash-up models to establish technical feasibility Will it work? - Is it sensible to proceed? YES Is the market to NO saturated or hard to enter? TOOLING BALLPARK COSTINGS NO Establishing the core costs for manufacturing the product to ensure viability in the market place Revisit the concept exploration phase to reduce production costs further UNIT COST YES SHIPPING KEY RÉVIEW YES .Do the costings make it viable? NO Development PROTOTYPE À FIRST OR PRELIMINARY VERSION OFA DEVICE CAD FOR PROTOTYPING FROM WHICH OTHER FORMS ARE DEVELOPED Development of an initial computer generated model suitable for making a prototype to test the overall concept MARK 1 PROTOTYPE Does it adhere to the relevant standards? - A basic 3D model which will inform the ongoing development - of the product and highlight key areas for improvement STANDARDS REVIEW Can it be improved? MARK 2 PROTOTYPE Working with a test house to ensure your product meets the relevant BSI and EN standards YES Further refinement of the idea based on previous prototype. Focus on styling and function YES NO NO FURTHER CAD MARK 3 PROTOTYPE FURTHER DEVELOPMENT A pre-production prototype to confirm the final functionality. features and material choices Brand ready to place on the product Branding PRODUCT SELL SHEET Use the 3D CAD images to create photo-realistic renders as a tool to present the product to retailers PACKAGING DESIGN Developing a strong concept for packaging the product in line with the chosen brand BRAND DEVELOPMENT A Development of a branded solution to portray a clear market position for the new product ANIMATION AND VIDEO Use CAD to create a 3D animation of your product to demonstrate core functionality. Incorporate the animation into an inspiring video presentation PACKAGING PROTOTYPE Producing a basic prototype of the packaging to provide a proof for the sampling phase COLOUR LOGO VISUAL PALETTE LANGUAGE O Does the net work? O Are the dimensions right? O Have the right material choices been made? USE THE VIDEO AND/OR ANIMATION TO GET FUNDING FROM CROWD FUNDING PLATFORMS AND INVESTORS! LATER IN THE PROCESS YES PATENT PENDING TM SEARCH Protecting ® TRADEMARK "Exact match" search the UK IPO TM database to establish whether your chosen name is protectable REGISTERED DESIGN Think of a Is the product patentable? O Novel Z Useful O Non-obvious new name. Is the'name protectable and available? NO NO Is the product appropriate for design registration? YES YES NO TM APPLICATION YES Protecting your product name and logo through UK and EU trademark applications IP DRAWINGS Production of suitable product illustrations that will adhere to the strict requirements of the UK IPO PATENT APPLICATION RD APPLICATION Drafting and filing of a comprehensive patent application by a chartered patent attorney with specialist expertise Use of an experienced patent attorney to file accurate registered design drawings of the product Producing & Promoting- Secure Production Funding MAS CROWD FUNDING ANGEL INVESTORS PERSONAL FUNDS TECHNOLOGY STRATEGY BOARD PRODUCTION QUOTATION Gain a competitive tooling quote from a trusted manufacturing partner who can - provide low minimum order quantities KEY REVIEW YES NO CAD FOR MANUFACTURE Ensure the CAD model is accurate and. suitable for manufacturing purposes O Tolerances correct? Ø Draft angles? Ø Structural ribbing? O Attachment methods? PRODUCT SAMPLING NO TOOLING Creation of any manufacturing aids required in the production of the product Factory-produced samples of the product to ensure that the final product is of the highest quality and meets the required unit costs YES NO Ø Quality? O Materials? O Construction? O Unit price? PRODUCT PROMOTION DISTRIBUTION OF PRODUCT SELL SHEET A promotion campaign aimed at giving the new product exposure in the marketplace to gain orders for the product from retailers and distributors PRESENTATION OF PROTOTYPES ESTABLISHING INTEREST AND ORDERS YES TESTING & CERTIFICATION Further promotion required Have orders been secured? Pre-production testing at a test house to gain certification that the product complies with any required standards NO YES FIRST PRODUCTION BATCH PRODUCT SHIPPING PRODUCT DISTRIBUTION Place an order with the factory for the first batch of the new product Use of a reliable and cost- effective shipping firm Delivery of the product to retailers and distributers for sale Product On The SHELVES www.brandrefinery.co.uk ©Copyright Brand Refinery LTD. 2014. All rights reserved.