Presumers

PRESUMERS The product, the story, the status: why consumer involvement with products and services pre-launch is set to go mainstream. DRIVING THIS TREND: 1. FIRSTISM: 2. STORIES: Choice saturated con- 3. BELONGING: sumers want more, faster, better now. What better way to get that than consuming in the Connecting with cool products and services pre-launch means a great STATUS STORY to share. Joining forces to fund and promote a pre-launch product means a sense of community. future tense. 4. OFF = ON: 5. NEW PLATFORMS: Online, consumers talk, par- ticipate, contribute, act. So why not offline, too? Growth in crowdfunding platforms and the rise of small-time makers mean its easier than ever to be a PRESUMER. WHO IS PRESUMING? Number of crowdfunding platforms (worldwide): "Based on September 2012 data on Kickstarter users by Quantcast 45% earn more than $50,000 a year. 452 100 April 2012 48% are educated, 2007 Money raised on crowdfunding platforms: $2.8B - $1.4B 2012 $0.531 2011 62% 38% "Source: Massolution/The Economist, May 2012 MIMIMIMIMIMIMIME MASS CROWDFUNDING PLATFORMS KICKSTARTER DEMOAS Houria crowdfunding platform. US-based Kickstarter had launched over DemoHour is China's first 73,000 projects by September 2012. Beijing bookstore One Way Street Library 4 6 6 raised $37,000 The Porthole glass infusion vessel raised $730,000 WE READ THE WORLD NICHE CROWDFUNDING PLATFORMS GAMBITIOUS PITCH• GET FUNDED • DEVELOP A Netherlands-based crowdfunding platform for video games A hyper-local crowdfunding LUCKYANT platform based in New York Tink: a third-person Pie Corps: An artisanal pie company, launched a in Brooklyn action adventure game from Mimimi Productions VOMIMIMIMIMIMIWITIMMIT |VISA VISA INNOVATIVE PRESUMPTION BRANDS EPRESS Hong Kong based ZAOZAO, a "social pretailer" for fashion Makeably: US-based marketplace for mahe what you buy custom-made lovers. designed objects. IMPLICATIONS PRESUMERS have opened the lid on a new consumer experience. Want to get going with this trend? How about: • Scan PRESUMER platforms for projects, firms, designers, entrepreneurs that you could or should partner with. • Establish a platform for new designs or products, and let PRESUMERS help you choose which ones to make and sell. • Experiment with pre-sales models and special perks for enthusiastic PRESUMERS. So start thinking PREDUCTION, consider becoming a PRETAILER, and get going! ;-) trendwatching.com | Infographics Monthly Trend Briefing - November 2012 Enjoyed this? Want more? See this Trend Briefing in full at: View on SlideShare www.slideshare.net/trendwatching_com/ trendwatchingcoms-presumers-14910365 trendwatching.com/trends/presumers And to make sure you stay on top of all the trends, insights and innovations that matter, check the below: NEWISM SEFATAL PREVIOUS 2013 TREND TREND REPOR PREMIUM SIGN UP BRIEFINGS TIPS SERVICE To receive our free monthly Trend Briefings by email trendwatching.com/briefing/subs cribe/ Read all our previous free Trend Briefings, all the way back to 2002! trendwatching.com/trends/ Want to track and apply trends yourself? Click here for our top tips. Need access to all of next year's vital consumer trends, insights and innovations? Then our Premium Service (including the 2013 Trend Report) is for you. trendwatching.com/premium/ trendwatching.com/tips/ trend watching .com MOMIMIMI