Half a million members creating, sharing and exploring great visual content. Join us!

Header

Transcript

Press Release Dos and Don'ts

Press Released



Dos and Don'ts



DO



Answer the 5 Ws: Who, What, When, Where, Why



Send news worth bragging about



Include a quote from a top executive



Include your website, social media networks, phone number



Include a media contact



Write in the third person



Include photos, videos, infographics and/or logos (they're shared 3.5 times more than text-only) - PR Newswire



Use bullets to break up long blocks of text



Have a boilerplate, aka "About Company" section



Follow proper spelling, punctuation, and grammar



Include a dateline "SAN FRANCISCO - Skadeedle breaks records today."



Use a tool to identify relevant journalists (Cision, Meltwater News, Muck Rack, Press Pass)



Follow the AP Stylebook or Chicago Manual of Style



Create a catchy news headline



Get a second set of eyeballs to proof



Keep the headline between 60 and 80 characters, not including spaces



Consider sending through a newswire service



Include linked search engine optimization keywords (one per 100 words)



DON'T



Assume everyone will read every word



Exaggerate or make false claims



Distribute the same press release twice



Use slang, industry jargon or acronyms



Send to journalists who don't cover your industry



Leave out source credit



Belabor the point



Try to directly sell your product/service



Write more than 800 words



Use exclamation marks!



Blast in a "cc" or "bcc" email



Link to unreliable/unprofessional websites



Bury quotes within long paragraphs



Use hyperbole



Bury the point of your press release



Trash your competitors



Use "you," "we" or "I" - except in a quote



FOR IMMEDIATE RELEASE:



Press Release Best Practices

Dos and Don'ts for Writing a Press Release



San Francisco, May 29, 2013 -- Your press release should begin with a strong introductory paragraph that captures the reader's attention and contains the information most relevant to your message. Always try to include the "Five Ws" of good journalism - Who, What, When, Where, and Why.

Press Release Dos and Don'ts

shared by skadeedle on May 29, 2013 in Business

Press Release Dos and Don'ts

shared by skadeedle on May 29, 2013 in Business

1K views

2 faves

0 comments

Follow these dos and don’ts the next time you’re crafting up a press release and you’ll be on your way to press stardom:
Rank: 780 of 17857 in Business

Published by

Designed By

Unknown (Claim it!)

Embed Code

Switch to Wordpress Code
Click below to copy
Customize size

Tell your story visually before December 31st and get a free iPad Air!*

The holidays are a great time to tell your brand story. From Black Friday trends and Mobile Shopping guides to the Best and Worst Times to Book Travel and Thanksgiving etiquette, the Visually team will help you craft your brand's unique stories and raise your social profile during the noisy holiday season.


*Requires $10k minimum purchase