The Presidential Race on Twitter

Cra The Presidential Race on Some Useful Data from Socialbakers www.socialbakers.com/elections Friend Eloat like a butterfly. Tweet Sting like a beé. bird OBAMA vs. ROMNEY A SOCIAL SLUGFEST y Twitter Telltales Facebook Forecasts 28.7 M 76% 2.7% 58% 19.9 M 26% 7.1 M 0.6% 9% 1.1 M 0.148% 0.008% FOLLOWERS FOLLOWER FAN GROWTH ENGAGEMENT RATE ENGAGEMENT FANS GROWTH RATE Obama's Twitter followers grow three times faster than his Facebook fans. Romney's Engagement Rate is 18 times higher on Facebook than on Twitter. FANS GAINED BY DAY FOLLOWERS GAINED BY DAY 91K 222 K 65 K 133 K RNC DNC RNC DNC MAY 1 SEP 19 MAY 1 SEP 19 1.2 K 13.4 K 1.1 K Romney's tweets are slightly more viral on Twitter. Obama's posts are much more viral on Facebook. 4.4 K 17 AVERAGE NUMBER OF 1 AVERAGE NUMBER OF RETWEETS PER TWEET SHARES PER POST Convention Success Did their respective conventions give them a boost? 2012 DEMOCRATIC 2012 REPUBLICAN NATIONAL CONVENTION NATIONAL CONVENTION SEPTEMBER 4 - 6 AUGUST 27 - 30 112,878 183,396 D 437,122 53,596 FOLLOWER GROWTH FOLLOWER GROWTH FAN GROWTH FAN GROWTH Barack Obama get back know one today United stand - women er make election a American TE Ryanhealth boges alfordnearly America agree | college al dautle rates just= paple unemplayment America better economy Create failed strlny first businesses Most Engaging Tweet by Each Candidate Who had something engaging to say to their followers? t7 61,639 Retweets tI 11,375 Retweets May 9, 2012 August 11, 2012 "Тат proud to aпnounce @PaulRyanVP as my VP. Stand with us today. http://mi.tt/Romney-Ryan #RomneyRyan2012" "Same-sex couples should be able to get married." OBAMA OBIDEN today States fundraising get сгеate business American time years e campaign LAmerica how Pich Dmake President Obama a people economic stand join "economy Democrati new got Share work campaign need agree forward Efriends jobs chance Obamacare right four policies class new middle share Most Engaging Post and Types of Posts by Each Candidate Who had something engaging to say to their fans? O 487,264 Likes Q 26,311 O 295,708 Likes Comments Q 21,290 Comments 1 77,510 Shares 1 47,466 Shares OBAMA O BIDEN August 30, 2012 July 17, 2012 It's the people of America that make it the unique nation that it is. "Like" if THE GOVERNMENT DOESN'T BUILD BUSINESSES. you agree that entrepreneurs, not government, create successful businesses. HARD WORKING AMERICANS DO. IF YOU AGREE This seat's taken. MITTROMNEY.COM OBAMA'S POST DISTRIBUTION ROMNEY'S POST DISTRIBUTION Photo Status 1% - Video Link Photo Status Video 88% 11% 64% 11% 19% 0.55% 0.48% 014% 0.51% 2.58% 1.92% 1.16% Engagement Rate Engagement Rate socialbakers The results come from Socialbakers' social media analytics solution, Analytics PRO (data is sourced from Facebook's Open Graph API and Twitter's API). SupaStarT avatars are property of Paul Chang - www.mysupastar.com Supastar Infographic by Greenlind - www.greenlind.com *INFOGRAPHIC DETAILS Data Range May 1 to September 19, 2012 Engagement Rate Defined by the following equations and averaged over a thirty-day window. Likes + Comments + Shares on a given day Wall Posts made by page administrator on a given day Average Post Engagement Rate x 100 Total Fans on a given day Facebook Replies + Retweets on a given day # of Tweets made by profile on a given day Average Tweet Engagement Rate х 100 Total Followers on a given day Twitter Presidentget rëtweet Imerica's Americans.