Presidential Election 2016 Road to the White House

PRESIDENTIAL ELECTION 2016 Road to the White House Courting the Vote ELIGIBLE VOTERS REGISTERED VOTERS? +220M 48% 43% Identify as Identify as Republican or lean Republican 65% 58.2% Democrat or Registered' Turnout in the 2012 lean Democrat presidential election BY GENERATION? MILLENNIALS GEN XERS BABY BOOMERS 51% 49% 47% 35% 38% 41% who lean Republican who lean Democrat Leading Contenders DEMOCRATS REPUBLICANS Hillary Clinton Donald Trump 69: Age on election day 8: Years as U.S. Senator for New York 70: Age on election day $2.9-10B: Reported net worth 4: Years as Secretary of State 2: Emmy nominations for The Apprentice 4: Bankruptcy filings for Trump-related companies 1: Grammy Award for Best Spoken Word Album 0o Bernie Sanders oo Jeb Bush 75: Age on election day 63: Age on election day 16: Years as U.S. Rep. for Vermont 10: Vote margin in his first election as mayor of Burlington, VT 9: Years as U.S. Senator for Vermont 8: Years as Governor of Florida 3: Former presidents in his family, including Franklin Pierce, a distant relative 2: Languages spoken fluently: English and Spanish O Ben Carson 65: Age on election day 33: Age when he became Director of Pediatric Neurosurgery at the Johns Hopkins Children's Center 67: Honorary doctorate degrees 1: Presidential Medal of Freedom * VOTE * Social Media DOLLARS AND CENTS $1B 9.5% Estimated spending on digital media advertising in 2016° Share of overall ad spending for digital media REACHING OUT - DEMOCRATS REACHING OUT - REPUBLICANS Hillary Clinton Donald Trump >1.5K: Tweets >27.7K: Tweets >4.17M: Twitter followers >4M: Twitter followers f >1.29M: Facebook likes >3.5M: Facebook likes >6.5M: YouTube views >20.4M: YouTube views O >264K: Instagram followers O >377K: Instagram followers Bernie Sanders 0o Jeb Bush >3.1K: Tweets >1.9K: Tweets >405K: Twitter followers >286K: Twitter followers >1.3M: Facebook likes f >258K: Facebook likes Y >959K: YouTube views >1.23M: YouTube views O >170K: Instagram followers O >32.2K: Instagram followers Ben Carson >1.3K: Tweets >547K: Twitter followers f >2.68M: Facebook likes >1.1M: YouTube views O >47.4K: Instagram followers Donald Obsession TRUMPING THE COMPETITION +36: 318: 49: States where he was the Minutes of nightly news coverage for two weeks after the first debates Mentions on NYTimes.com for two most searched candidate weeks after the debate on Google +9: Minutes of coverage for the next closest candidate, Jeb Bush 180: Jeb Bush mentions during the same period Handicapping the Election COMBINED POLLING7 47% 23.7% 32.5% 13.1% 7.7% Hillary Clinton Bernie Sanders Donald Trump Ben Carson Jeb Bush Early odds for the White House ***** ****** 11/10 4/1 13/2 * 12/1 40/1 Hillary Clinton Jeb Bush Donald Trump Bernie Sanders Ben Carson ********* ****** ***** CleverTap making apps smarter clevertap.com f facebook.com/clevertapcom @Clever Tap SOURCES: 1. "Who Votes? Congressional Elections and the American Electorate: 1978-2014," U.S. Census Bureau 2. "A Deep Dive Into Party Affiliation," Pew Research Center, April 7, 2015 3. "2015 to 2016 Political Advertising Outlook," Borrell Associates, August 2015 4. Official campaign Twitter, Facebook, YouTube and Instagram accounts 5. "Just how much media coverage is Donald Trump getting?" analysis done of evening newscasts and The New York Times website for CNN's "Reliable Source." Aug. 23, 2015 6. "Election 2016 in Google searches" 7. HuffPost Pollster 8. Paddy Power Irish bookmaker