Prescriptions Most Marketed to Doctors

PRESCRIPTIONS MOST MARKETED TO DOCTORS In the United States alone, top drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions. A minimum of $16 billion of this is spent each year sending pharmaceutical sales reps to physicians" offices. This business helps drug manufacturers continue to produce new and greater remedies while physicians gain education regarding what drugs are the best for their patients. In the end though, while some drugs may produce similar results, it's the ones with the best marketing behind them that will end up on prescription pads around the country. Quick Facts TIME Magazine There are more than 24.000 prescription drugs and over the counter medications avail- able in the U.S. * the pharmaceutical industry is - and has been for years - the most profitable of all businesses in the U.S. The U.S. is the leading rev- enue generator for the world- wide pharmaceutical industry with almost 1/2of the gibbal market Pharmaceutical sales reps used to be called untal men." Consumer Views of Highest Yearly Drug Sales in the US Marketed Drugs Lipitor Pizer Inc. $5,363,193,000 90% of consumers are wary about how doctor's prescribe drugs Nexium $5,014,827,000 Astrazeneca Pharmaceuticals Plavix $4,223,124,000 69 believe that prescription drug marketing has too much infu ence aver doctors choices Bristo-Myers Squibb Company Advair Diskus $3,663,410,000 GlaxoSmihiKline Seroquel Astrazeneca Pharmaceuticals 47% fool that the drugs prescribed are infuenced by gits given to physi- cians from pharmaceutical companies $3,117,591,000 Abilify Bristol-Myers SQUIDD Company $3,083,351,000 $3.027,378,000 Singulair Merck & Co, Inc How marketing to doctors breaks down: OxyContin Purdue Pharma L $3,020,239,000 $2,531,621,000 The four methods: Actos Takeda Prarmaceuticas North Amenca, Inc. #1 - gifting (swag, dinners, etc) #2 - drug samples # 3 - one on one conversations (called detailing) # 4 - sponsoring a doctor's continuing medical education (CME) Prevacid Takeda Pharmaceuticas North Amenica, Inc $2,508,555,000 There are about 90,000 pharmaceutical sales reps in the US pursuing over 830,000 physicians- that's 1 rep for every 9.2 physicians Most Popular Drug Sold over 5 Year Period in the US: Lipitor Generic name: Atorvastatin Lipitor reduces levels of bad cholesterol and triglycerides in the blood. Lipitor also increases "good" cholesterol (which is high-density lipoprotein, hence the name Lipitor) 2005-2009 $30,307,184,000 in sales with 271,722,000 prescriptions sold In the US, 80-90% of physicians see pharmaceutical sales reps. 27 5of US aduts over age 18 have high cholesterol 49 1% ot seniors have high cholesteral 10-20% 30 2%of people eaming less than $24,000lyear have high cholesterol 39 0% of Afmcan Americans have high cholesterol Lipitor is also the best seling drug world-wide with annual sales reaching $12.9 bilion Very few physicians report they are susceptible to "detailing" but 84% believe their colleagues are. 16% US PHARMACEUTICAL MARKETING SPENDING BY TACTIC: 2005-2009 Detailing Samples DTC Meetings Mailing 1% 1% 1% 1% 2% TOP US PHARMACEUTICAL 8% 8% 9% 9% 10% COMPANIES BY PROMOTIONAL SPENDING IN 2009 In Millions of Dollars 13% 15% 15% 15% 15% $1,088.7 Online Promotional Spending 27% 25% 24% 22% DTC Spending 23% $458.0 L $4427 $370.4 $3100 51% 50% 50% 51% 51% $82.8 $55.7 $175 $197 $127 2005 2006 2007 2008 2009 Pfizer Merck & Co., GlaxoSmith AstraZeneca El Ully and Inc. Kline Co. Qappature Sources: eMarketer Study. Marketing to Healthcare Professionals Online, October 2010 http://www.drugs.com/top200.html http://www.drugs.com/ipitor.html http://www.gallup.com/poll/127055/uptick-high-cholesterol-high-blood-pressure.aspx http://en.wikipedia.org/wiki/Pharmaceutical_industry http://en.wikipedia.org/wiki/Pharmaceutical_marketing urpriingly simple copyright 2011 Appature.com PRESCRIPTIONS MOST MARKETED TO DOCTORS In the United States alone, top drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions. A minimum of $16 billion of this is spent each year sending pharmaceutical sales reps to physicians" offices. This business helps drug manufacturers continue to produce new and greater remedies while physicians gain education regarding what drugs are the best for their patients. In the end though, while some drugs may produce similar results, it's the ones with the best marketing behind them that will end up on prescription pads around the country. Quick Facts TIME Magazine There are more than 24.000 prescription drugs and over the counter medications avail- able in the U.S. * the pharmaceutical industry is - and has been for years - the most profitable of all businesses in the U.S. The U.S. is the leading rev- enue generator for the world- wide pharmaceutical industry with almost 1/2of the gibbal market Pharmaceutical sales reps used to be called untal men." Consumer Views of Highest Yearly Drug Sales in the US Marketed Drugs Lipitor Pizer Inc. $5,363,193,000 90% of consumers are wary about how doctor's prescribe drugs Nexium $5,014,827,000 Astrazeneca Pharmaceuticals Plavix $4,223,124,000 69 believe that prescription drug marketing has too much infu ence aver doctors choices Bristo-Myers Squibb Company Advair Diskus $3,663,410,000 GlaxoSmihiKline Seroquel Astrazeneca Pharmaceuticals 47% fool that the drugs prescribed are infuenced by gits given to physi- cians from pharmaceutical companies $3,117,591,000 Abilify Bristol-Myers SQUIDD Company $3,083,351,000 $3.027,378,000 Singulair Merck & Co, Inc How marketing to doctors breaks down: OxyContin Purdue Pharma L $3,020,239,000 $2,531,621,000 The four methods: Actos Takeda Prarmaceuticas North Amenca, Inc. #1 - gifting (swag, dinners, etc) #2 - drug samples # 3 - one on one conversations (called detailing) # 4 - sponsoring a doctor's continuing medical education (CME) Prevacid Takeda Pharmaceuticas North Amenica, Inc $2,508,555,000 There are about 90,000 pharmaceutical sales reps in the US pursuing over 830,000 physicians- that's 1 rep for every 9.2 physicians Most Popular Drug Sold over 5 Year Period in the US: Lipitor Generic name: Atorvastatin Lipitor reduces levels of bad cholesterol and triglycerides in the blood. Lipitor also increases "good" cholesterol (which is high-density lipoprotein, hence the name Lipitor) 2005-2009 $30,307,184,000 in sales with 271,722,000 prescriptions sold In the US, 80-90% of physicians see pharmaceutical sales reps. 27 5of US aduts over age 18 have high cholesterol 49 1% ot seniors have high cholesteral 10-20% 30 2%of people eaming less than $24,000lyear have high cholesterol 39 0% of Afmcan Americans have high cholesterol Lipitor is also the best seling drug world-wide with annual sales reaching $12.9 bilion Very few physicians report they are susceptible to "detailing" but 84% believe their colleagues are. 16% US PHARMACEUTICAL MARKETING SPENDING BY TACTIC: 2005-2009 Detailing Samples DTC Meetings Mailing 1% 1% 1% 1% 2% TOP US PHARMACEUTICAL 8% 8% 9% 9% 10% COMPANIES BY PROMOTIONAL SPENDING IN 2009 In Millions of Dollars 13% 15% 15% 15% 15% $1,088.7 Online Promotional Spending 27% 25% 24% 22% DTC Spending 23% $458.0 L $4427 $370.4 $3100 51% 50% 50% 51% 51% $82.8 $55.7 $175 $197 $127 2005 2006 2007 2008 2009 Pfizer Merck & Co., GlaxoSmith AstraZeneca El Ully and Inc. Kline Co. Qappature Sources: eMarketer Study. Marketing to Healthcare Professionals Online, October 2010 http://www.drugs.com/top200.html http://www.drugs.com/ipitor.html http://www.gallup.com/poll/127055/uptick-high-cholesterol-high-blood-pressure.aspx http://en.wikipedia.org/wiki/Pharmaceutical_industry http://en.wikipedia.org/wiki/Pharmaceutical_marketing urpriingly simple copyright 2011 Appature.com PRESCRIPTIONS MOST MARKETED TO DOCTORS In the United States alone, top drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions. A minimum of $16 billion of this is spent each year sending pharmaceutical sales reps to physicians" offices. This business helps drug manufacturers continue to produce new and greater remedies while physicians gain education regarding what drugs are the best for their patients. In the end though, while some drugs may produce similar results, it's the ones with the best marketing behind them that will end up on prescription pads around the country. Quick Facts TIME Magazine There are more than 24.000 prescription drugs and over the counter medications avail- able in the U.S. * the pharmaceutical industry is - and has been for years - the most profitable of all businesses in the U.S. The U.S. is the leading rev- enue generator for the world- wide pharmaceutical industry with almost 1/2of the gibbal market Pharmaceutical sales reps used to be called untal men." Consumer Views of Highest Yearly Drug Sales in the US Marketed Drugs Lipitor Pizer Inc. $5,363,193,000 90% of consumers are wary about how doctor's prescribe drugs Nexium $5,014,827,000 Astrazeneca Pharmaceuticals Plavix $4,223,124,000 69 believe that prescription drug marketing has too much infu ence aver doctors choices Bristo-Myers Squibb Company Advair Diskus $3,663,410,000 GlaxoSmihiKline Seroquel Astrazeneca Pharmaceuticals 47% fool that the drugs prescribed are infuenced by gits given to physi- cians from pharmaceutical companies $3,117,591,000 Abilify Bristol-Myers SQUIDD Company $3,083,351,000 $3.027,378,000 Singulair Merck & Co, Inc How marketing to doctors breaks down: OxyContin Purdue Pharma L $3,020,239,000 $2,531,621,000 The four methods: Actos Takeda Prarmaceuticas North Amenca, Inc. #1 - gifting (swag, dinners, etc) #2 - drug samples # 3 - one on one conversations (called detailing) # 4 - sponsoring a doctor's continuing medical education (CME) Prevacid Takeda Pharmaceuticas North Amenica, Inc $2,508,555,000 There are about 90,000 pharmaceutical sales reps in the US pursuing over 830,000 physicians- that's 1 rep for every 9.2 physicians Most Popular Drug Sold over 5 Year Period in the US: Lipitor Generic name: Atorvastatin Lipitor reduces levels of bad cholesterol and triglycerides in the blood. Lipitor also increases "good" cholesterol (which is high-density lipoprotein, hence the name Lipitor) 2005-2009 $30,307,184,000 in sales with 271,722,000 prescriptions sold In the US, 80-90% of physicians see pharmaceutical sales reps. 27 5of US aduts over age 18 have high cholesterol 49 1% ot seniors have high cholesteral 10-20% 30 2%of people eaming less than $24,000lyear have high cholesterol 39 0% of Afmcan Americans have high cholesterol Lipitor is also the best seling drug world-wide with annual sales reaching $12.9 bilion Very few physicians report they are susceptible to "detailing" but 84% believe their colleagues are. 16% US PHARMACEUTICAL MARKETING SPENDING BY TACTIC: 2005-2009 Detailing Samples DTC Meetings Mailing 1% 1% 1% 1% 2% TOP US PHARMACEUTICAL 8% 8% 9% 9% 10% COMPANIES BY PROMOTIONAL SPENDING IN 2009 In Millions of Dollars 13% 15% 15% 15% 15% $1,088.7 Online Promotional Spending 27% 25% 24% 22% DTC Spending 23% $458.0 L $4427 $370.4 $3100 51% 50% 50% 51% 51% $82.8 $55.7 $175 $197 $127 2005 2006 2007 2008 2009 Pfizer Merck & Co., GlaxoSmith AstraZeneca El Ully and Inc. Kline Co. Qappature Sources: eMarketer Study. Marketing to Healthcare Professionals Online, October 2010 http://www.drugs.com/top200.html http://www.drugs.com/ipitor.html http://www.gallup.com/poll/127055/uptick-high-cholesterol-high-blood-pressure.aspx http://en.wikipedia.org/wiki/Pharmaceutical_industry http://en.wikipedia.org/wiki/Pharmaceutical_marketing urpriingly simple copyright 2011 Appature.com PRESCRIPTIONS MOST MARKETED TO DOCTORS In the United States alone, top drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions. A minimum of $16 billion of this is spent each year sending pharmaceutical sales reps to physicians" offices. This business helps drug manufacturers continue to produce new and greater remedies while physicians gain education regarding what drugs are the best for their patients. In the end though, while some drugs may produce similar results, it's the ones with the best marketing behind them that will end up on prescription pads around the country. Quick Facts TIME Magazine There are more than 24.000 prescription drugs and over the counter medications avail- able in the U.S. * the pharmaceutical industry is - and has been for years - the most profitable of all businesses in the U.S. The U.S. is the leading rev- enue generator for the world- wide pharmaceutical industry with almost 1/2of the gibbal market Pharmaceutical sales reps used to be called untal men." Consumer Views of Highest Yearly Drug Sales in the US Marketed Drugs Lipitor Pizer Inc. $5,363,193,000 90% of consumers are wary about how doctor's prescribe drugs Nexium $5,014,827,000 Astrazeneca Pharmaceuticals Plavix $4,223,124,000 69 believe that prescription drug marketing has too much infu ence aver doctors choices Bristo-Myers Squibb Company Advair Diskus $3,663,410,000 GlaxoSmihiKline Seroquel Astrazeneca Pharmaceuticals 47% fool that the drugs prescribed are infuenced by gits given to physi- cians from pharmaceutical companies $3,117,591,000 Abilify Bristol-Myers SQUIDD Company $3,083,351,000 $3.027,378,000 Singulair Merck & Co, Inc How marketing to doctors breaks down: OxyContin Purdue Pharma L $3,020,239,000 $2,531,621,000 The four methods: Actos Takeda Prarmaceuticas North Amenca, Inc. #1 - gifting (swag, dinners, etc) #2 - drug samples # 3 - one on one conversations (called detailing) # 4 - sponsoring a doctor's continuing medical education (CME) Prevacid Takeda Pharmaceuticas North Amenica, Inc $2,508,555,000 There are about 90,000 pharmaceutical sales reps in the US pursuing over 830,000 physicians- that's 1 rep for every 9.2 physicians Most Popular Drug Sold over 5 Year Period in the US: Lipitor Generic name: Atorvastatin Lipitor reduces levels of bad cholesterol and triglycerides in the blood. Lipitor also increases "good" cholesterol (which is high-density lipoprotein, hence the name Lipitor) 2005-2009 $30,307,184,000 in sales with 271,722,000 prescriptions sold In the US, 80-90% of physicians see pharmaceutical sales reps. 27 5of US aduts over age 18 have high cholesterol 49 1% ot seniors have high cholesteral 10-20% 30 2%of people eaming less than $24,000lyear have high cholesterol 39 0% of Afmcan Americans have high cholesterol Lipitor is also the best seling drug world-wide with annual sales reaching $12.9 bilion Very few physicians report they are susceptible to "detailing" but 84% believe their colleagues are. 16% US PHARMACEUTICAL MARKETING SPENDING BY TACTIC: 2005-2009 Detailing Samples DTC Meetings Mailing 1% 1% 1% 1% 2% TOP US PHARMACEUTICAL 8% 8% 9% 9% 10% COMPANIES BY PROMOTIONAL SPENDING IN 2009 In Millions of Dollars 13% 15% 15% 15% 15% $1,088.7 Online Promotional Spending 27% 25% 24% 22% DTC Spending 23% $458.0 L $4427 $370.4 $3100 51% 50% 50% 51% 51% $82.8 $55.7 $175 $197 $127 2005 2006 2007 2008 2009 Pfizer Merck & Co., GlaxoSmith AstraZeneca El Ully and Inc. Kline Co. Qappature Sources: eMarketer Study. Marketing to Healthcare Professionals Online, October 2010 http://www.drugs.com/top200.html http://www.drugs.com/ipitor.html http://www.gallup.com/poll/127055/uptick-high-cholesterol-high-blood-pressure.aspx http://en.wikipedia.org/wiki/Pharmaceutical_industry http://en.wikipedia.org/wiki/Pharmaceutical_marketing urpriingly simple copyright 2011 Appature.com PRESCRIPTIONS MOST MARKETED TO DOCTORS In the United States alone, top drug companies spend an average of $31.4 billion per year on prescription drug marketing and promotions. A minimum of $16 billion of this is spent each year sending pharmaceutical sales reps to physicians" offices. This business helps drug manufacturers continue to produce new and greater remedies while physicians gain education regarding what drugs are the best for their patients. In the end though, while some drugs may produce similar results, it's the ones with the best marketing behind them that will end up on prescription pads around the country. Quick Facts TIME Magazine There are more than 24.000 prescription drugs and over the counter medications avail- able in the U.S. * the pharmaceutical industry is - and has been for years - the most profitable of all businesses in the U.S. The U.S. is the leading rev- enue generator for the world- wide pharmaceutical industry with almost 1/2of the gibbal market Pharmaceutical sales reps used to be called untal men." Consumer Views of Highest Yearly Drug Sales in the US Marketed Drugs Lipitor Pizer Inc. $5,363,193,000 90% of consumers are wary about how doctor's prescribe drugs Nexium $5,014,827,000 Astrazeneca Pharmaceuticals Plavix $4,223,124,000 69 believe that prescription drug marketing has too much infu ence aver doctors choices Bristo-Myers Squibb Company Advair Diskus $3,663,410,000 GlaxoSmihiKline Seroquel Astrazeneca Pharmaceuticals 47% fool that the drugs prescribed are infuenced by gits given to physi- cians from pharmaceutical companies $3,117,591,000 Abilify Bristol-Myers SQUIDD Company $3,083,351,000 $3.027,378,000 Singulair Merck & Co, Inc How marketing to doctors breaks down: OxyContin Purdue Pharma L $3,020,239,000 $2,531,621,000 The four methods: Actos Takeda Prarmaceuticas North Amenca, Inc. #1 - gifting (swag, dinners, etc) #2 - drug samples # 3 - one on one conversations (called detailing) # 4 - sponsoring a doctor's continuing medical education (CME) Prevacid Takeda Pharmaceuticas North Amenica, Inc $2,508,555,000 There are about 90,000 pharmaceutical sales reps in the US pursuing over 830,000 physicians- that's 1 rep for every 9.2 physicians Most Popular Drug Sold over 5 Year Period in the US: Lipitor Generic name: Atorvastatin Lipitor reduces levels of bad cholesterol and triglycerides in the blood. Lipitor also increases "good" cholesterol (which is high-density lipoprotein, hence the name Lipitor) 2005-2009 $30,307,184,000 in sales with 271,722,000 prescriptions sold In the US, 80-90% of physicians see pharmaceutical sales reps. 27 5of US aduts over age 18 have high cholesterol 49 1% ot seniors have high cholesteral 10-20% 30 2%of people eaming less than $24,000lyear have high cholesterol 39 0% of Afmcan Americans have high cholesterol Lipitor is also the best seling drug world-wide with annual sales reaching $12.9 bilion Very few physicians report they are susceptible to "detailing" but 84% believe their colleagues are. 16% US PHARMACEUTICAL MARKETING SPENDING BY TACTIC: 2005-2009 Detailing Samples DTC Meetings Mailing 1% 1% 1% 1% 2% TOP US PHARMACEUTICAL 8% 8% 9% 9% 10% COMPANIES BY PROMOTIONAL SPENDING IN 2009 In Millions of Dollars 13% 15% 15% 15% 15% $1,088.7 Online Promotional Spending 27% 25% 24% 22% DTC Spending 23% $458.0 L $4427 $370.4 $3100 51% 50% 50% 51% 51% $82.8 $55.7 $175 $197 $127 2005 2006 2007 2008 2009 Pfizer Merck & Co., GlaxoSmith AstraZeneca El Ully and Inc. Kline Co. Qappature Sources: eMarketer Study. Marketing to Healthcare Professionals Online, October 2010 http://www.drugs.com/top200.html http://www.drugs.com/ipitor.html http://www.gallup.com/poll/127055/uptick-high-cholesterol-high-blood-pressure.aspx http://en.wikipedia.org/wiki/Pharmaceutical_industry http://en.wikipedia.org/wiki/Pharmaceutical_marketing urpriingly simple copyright 2011 Appature.com