On-Prem or Outsource

On-Prem or Outsource What is For VYour BEST BUSINESS? Within the messaging industry, the on-prem vs outsource debate is based on the merits of outsourcing sending capabilities or internal management with on-premise infrastructure. In Set.2012, The Relevancy Group surveyed professionals in email marketing on what works best for them. Outsourcing Resulted in More Challenges Across a Range of Issues Greatest Marketing Challenges I Outsource Data Security A) 13% 2% I On-Prem IT Support 17% 7% Budget $ 13% 9% Email Deliverability 21% 14s Adequate Staff to Manage Email 8 24% 14% List Turnover Subscriber Churn O 23% 14s 25% Campaign Analysis 16% Campaign Automation 24% 19% On-Premises Softwarw Also Known as: on-premise or on-prem Software installed and run on computers on the premises of the organization, rather than at a remote facility or internet cloud solution. On-Prem Users Had Greater Success Integrating Data III.000 25% more on-prem users were integrating mobile marketing data Marketers Faced Different Challenges With On-Prem vs Outsourcing ANALYTICS MARKETING AUTOMATION: On-Prem users lacked resources to leverage knowledge Outsourcing led to difficulties in technological capability TOP 3 MARKETING CHALLENGES: 1. Analysis of Campaign Results 1. Knowledge to Optimize Marketing 2. Ability to Automate Campaigns 2. Ability to Automate Campaigns 3. Adequate Staff to Manage Email 3. Analysis of Campaign Results On-Prem Marketers Saw Greater ROI Even When Using a Smaller Database More Monthly Revenue From Using On-Prem Marketers Gained: -30% 29% Greater Customer Median Lifetime Value Greater Rate of 17% Deliverability CRISPY Codes www.crispycodes.com | E-mail: [email protected]