Predictive Marketing Landscape

Client: Lattice LATTENERO graphic design Predictive Marketing Landscape The infographic will provide an overview of the space, including the history of predictive apps, in addition to funding information. The predictive apps landscape has grown over time to become an incredibly hot sector in the overall booming marketing technology space. illustration $4 NEWS illustration NEWS illustration technology icons business icons 000 communication icons NEWS infographic The Next Frontier of .. Marketing Tech With nearly 80% of companies having adopted marketing automation technology lor planning to this yearl. what's the next frontier of marketing innovation? Based on where VC money is headed, it's predictive applications. By leveraging data science to make sense of the ever-growing amount of information, marketers are tapping into the growing predictive marketing landscape leveraging new technologies. Here's a look at this emerging group of players. Sizzling Activity in the Marketing Tech Sector December 2010 TERADATA aprimo for $525M elooua for $810M nn December 2012 ORACLE May 2013 Marketo IPO June 2013 salesforce.com → ExactTarget. for $2.58 eolane for $600M June 2013 Adobe COMPENDIUM for an undisclosed amount October 2013 CRACLE September 2013 SAP kxen for an undisclosed amount Responsys for $1.5B December 2013 ORACLE Feb 2014 ORACLE Obluekai for an undisclosed amount infografia lattice fondo-02.jpg Overatt Mai kEl JIZE ToI D2B Marketing Automation in 2014: $1.2 B The Rise Of Predictive Apps For Marketing Who's Getting Funding? Percentage by Company of Total Funding lonly includes funding > $1M since 2009)* 11% Fliptop 4% 60 Salesfusion 21% Lattice 9% AgilOne 50 40 - 10% KXEN $172.85M $M 30 6% Leadspace 5% Mintigo 6% Slice Data/ 10 Infer 28% 2009 2010 2011 2012 2013 2014 Mintigo Leadspace Slice Data / Infer AgilOne Salesfusion Fliptop KXEN InsideView Lattice "As of March 2014 Backed by VC Heavyweights: SEQUOIA CAPITAL ANDREESSEN HOROWITZ BV NEA Battery Ventures 2013: $2.57B in funding to marketing and sales tech companies, 318 deals The Growing Predictive Marketing Landscape salesfusion MINTIGO leadspace kxen SInsideView Lattice 2006 2007 2009 (2010 1998 2005 Slice Data Fliptop Anfer AGILONE Lattice Sources: Crunchbase, VentureBeat, Businessinsider, CB Insights, Wall Street Journal, Raab Associates vvno's Getting Funding? Any ncludes funding $IM since 2009j- Percentage by Company of Total Funding 11% Fuptop 4% 21% Lattice Salesfusion AgilOne $172.85M 6% Leadspace 10% KXEN 011 2012 2013 2014 5% Min 28% InsideView AgilOne Slice D Infer Salesfusion Fliptop Mintigo Slice Dat- The Growing Predictive Marketing Landscape kken Onsidevinr Lattice salesfusion MMINTIGO leadspace 2005 2006 2007 2009 2010 AGILONE Fliptop Slice Data now nfer %24