Over the last 36 months, we have been offered the opportunity of brainstorming PPC campaign management issues of various flavors. After some time, we started maintaining issue logs of our client’s PPC problems and the most common solutions. We decided to create a FAQish sort of document in the early days – with the intent of referring this document for new clients and new PPC related problems. With the passage of time, this PPC issues log began to grow big and eventually cumbersome to manage and refer to. Our designing team offered a hand by recommending a visual depiction of the most common client issues. This infographic is the outcome of a joint effort of the PPC team and the designing team. We consider this as a ‘work in progress’, as we still continue to receive SOS from our clients – some in the dead of the night. We promise to compile these in the next version of this infographic.