PPC Formula Cheat Sheet

Ad Republic DIGITAL MARKETING AGENCY PAY PER CLICK FORMULA CHEAT SHEET Traffic clicks Click Through Rate % %3D Impressions x100 Avg. Cost Per Click £/$ = ad spend clicks Search Impression %3D Share no. of impressions received no. of impressions eligible to receive x100 Bidding Maximum Bid for CPA = target CPA x conversion rate Target £/$ mobile conv. rate %3D Mobile Bid Modifer % %3D -1 x100 overall conv. rate GEO Bid Modifer % location conv. rate -1 x100 %3D overall conv. rate Conversion Cost Per Conversion £/$ ad spend conversions conversions Click Conversion x100 clicks Rate % Leads ad spend Cost Per Lead £/$ %3D leads leads Lead Conversion х100 clicks Rate % Ecommerce Profit Margin % %3D profit margin x100 total revenue (total revenue-ad spend) x100 Return on Ad Spend % ad spend Revenue Per total revenue %3D Impression £/$ impressions total revenue Revenue Per Click £/$ = clicks .... Revenue Per total revenue %3D Conversion £/S conversions Video total views Video View Rate % x100 (impressions ad spend Avg. Cost Per View £/$ = views www.adrepublic.co.uk