The PPC Food Pyramid: A 211 Point PPC Marketing Strategy
shared by jdquey on Jan 19
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The world of PPC marketing can be overwhelming.
Just like the 47 different types of milk available at your grocery store, there are twice as many PPC marketing channels to choose from (I found 72. ...
And there are probably more).
You have no shortage of options, but you need to know which PPC channels will work best for your specific goals. And after that, which keywords and ads and landing pages work best as well.
Understanding which channels, keywords, ads, and landing pages to use is just the beginning. If you use all the PPC food groups in the right way, with the right portions, then you’ll be able to get the highest ROI possible.
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