The Power of an Optimized Press Release

The Power of an SEO IS THE KEY TO WIDER REACH ONLINE Optimized Press Release Eloquently crafted press releases can be powerful. Dressing up a good press release with keywords optimized for search engines is like amping up the wattage. Optimized press releases offer information to target markets while simultaneously supporting online marketing goals via online content, quality backlinks and high visibility from reputable new sources. All of these can elevate a website's search rank. According to a 2011 study from Optify, results that appear at the very top of a Google search get 36.4% of the clicks. Though it is difficult to get even the most well-written optimized press release to the top spot in a search, there is still value to simply landing on the first page or two of search results. This infographic reveals just how significant it can be. Without Optimization With Optimization Internet Press Releases Önline PR uith PRWeb with PRWeb Help Helps Businesses Thrive Businesses Thrive MANAGE BRAND REPUTATION ON THE WEB WITH MANAGE BRAND REPUTATION ON THE WEB WITH PRWEB ONLINE PR SERVICES PRWEB'S SERVICES Beltsville, MD – February, 2012 – PRWeb, the leader in news distribution and publicity on the Internet, provides online PR services to business large and small. PRWEB's services offer businesses everything required to get attention, improve search engine rankings, increase website traffic and drive more business. Beltsville, MD - Jaruary 31, 2012 – PRWeb, the leader in news distribution and publicity on the Internet, provides online PR services to business large and small. PRWEB's services offer businesses everything required to get attention, improve search engine rankings, increase website traffic and drive more business. PRWeb helped to transform the "press release" from an expensive device used by large corporations to an effective way for any organization to enhance online PR. Businesses that utilize the service create their own press release for distribution, which PRWeb then sends across the web and around the world. When it comes to helping brands expand market reach and enhance reputation, one of the most valuable tools available truły is public relations. PRWeb helped to transform the "press release" from an expensive device used by large corporations to an effective way for any organization to enhance online PR. Businesses that utilize the service create their own press release for distribution, which PRWeb then sends across the web and around the world. When it comes to helping brands expand market reach and enhance reputation, one of the most valuable tools available truly is online PR. Keyword at the beginning of the headline Keyword phrase doesn't Low keyword density; too тuch keyword phrase variation No hyperlink on the keyword Hyperlinked keyword to company the website appear in the headline. Competitive keywords distributed to the company website TMA According to the 2011 study by Optify, though links that appear in the top three results of a keyword search could triple visits to the website, the benefits of press release optimization can still be felt by links that appear further down in the search. The click through rates for the 5th, 10th and 20th positions are 6.1%, 2.2% and 1.4% respectively. While those may seem like low numbers, think about how many people are searching for a keyword. For example, "online PR" has a global monthly search volume of 450,000 according to Google AdWords. That means that even at a lower appearance in search rank, there is potential for 27,450, 9,900 and 6,30o additional clicks. “Internet Press Releases," on the other hand, have global monthly search volume of just 1,300.