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The Power of Online Reviews for Real Estate Agents

ZipRealty. The Power of Online Reviews for Real Estate Agents Real estate agents have at least one way - most likely several ways - for potential home buyers and sellers to find them online. But simply being online is not enough anymore. More and more research shows that consumer reviews of services and products are more compelling than any other typical marketing. Does this hold true for real estate agents as well? ZipRealty surveyed over 2,500 online home buyers to find out how often they use online review sites, what would make them contact an agent they found online, and more. How often do you use review sites like Yelp or Angie's List? Very Often Never 10% 38% 18% Somewhat Often yelp 34% Angies list. Not Often What would most likely make you choose to contact a real estate agent you found online? The agent has excellent reviews that were clearly posted by real customers 62% The agent's "about me" bio is well written ***** 5% - JOHN The agent has impressive credentials | 8% The agent has posted glowing comments about their service from anonymous clients 4% The agent is active in the community 22% What would most likely cause you to leave an online review for a real estate agent? 12% If they personally asked me to 65% If they gave me excellent service 19% If they gave me average to poor service 5% If the company they worked for asked me to If an agent had many five star ratings, but also had a few two star ratings, would you still contact them? -No - 2% Not Likely - 9% Yes 19% 38% 33% - Very Likely Somewhat Likely If you got a recommendation for a real estate agent by word of mouth, would you do an Internet search on them to learn more about them before you called them? 43% ..l 28% 16% JANE SMITH Q 10% 3% Somewhat Likely No Not Very Likely Yes Likely

The Power of Online Reviews for Real Estate Agents

shared by ZipRealty on Aug 27
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Real estate agents have at least one way - most likely several ways - for potential home buyers and sellers to find them online. But simply being online is not enough anymore. More and more research ...

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