The Power of Many

THE POWER OF MANY Headliner's Top 10 You don't need a big budget to make a big impression online. Social currency measures your influence. Do fans Like, Share, Retweet, or Comment on your posts? Steve Ryan and Incolide, surpassed big-budget acts like Pitbull and T-Pain. STEVE RYAN 88,295,298 Fans Reached INCOLIDE 37,285,491 Fans Reached PITBULL Getting noticed online may 27,466,660 Fans Reached feel overwhelming until you factor in the influence of T-PAIN countless fans reached through similar musicians. 17,993,166 Fans Reached The average musician has: NO MORE KINGS 5,425,899 Fans Reached • Fewer than 1,000 Likes on Facebook CHRISTINA PERRI 5,384,403 Fans Reached Fewer than 500 Followers on Twitter RISE AGAINST 4,949,261 Fans Reached 70% of the Most DIDDY Popular Facebook 4,804,334 Fans Reached Pages belong to Musicians JSMOOTH 4,320,845 Fans Reached FLO RIDA 3,858,325 Fans Reached Average Engagement: Facebook: .017% Twitter: .023% Promotion Efforts Average Cost for New Facebook & Twitter Fans: Up to $1 Per Fan Headliner Results Time, money and effort that go into promoting with current methods don't work and are not scalable or rewarding for most artists. Headliner's recommendation exchange makes targeted, amplified sharing easy, so artists can spend more time making music and less time crunching data. 170,585 Artists have been recommended to 3.9 Billion Fans on Facebook & Twitter through Headliner.fm 78% Look Back on the Last Year Of artists who created promotions 3,106,076,348 Fans Reached were recommended by similar 90,263 Messages Created musicians. 34,411 Average Reach Per Message Genres Best Performing Messages Total of 312,000,000 Fans By Type on Headliner.fm Electronic/Dance Facebook Hip Hop/R&B Music (SoundCloud/iTunes) Rock Twitter Pop Video Latin/Blues/Folk/World/Country Religious/Classical The Enduring Value of Music Recommendations Most fans discover music through a trusted radio station or friend. Technology has changed how music is made and distributed, but recommendations are still the most effective marketing that money can't buy. According to a recent study: 54% 57% 22% 40% 44% Discovered new Radio/Word of Fans find it hard Interested in Rate their music through a Mouth to find to find new finding new friends as good new music or excellent at identifying good recommendation music ways of finding tool music music. Small acts, when multiplied by millions of people can TRANSFORM THE WORLD headliner.im Data Sources: "Clickz, Clio Music, Facebook, Fast Company, Flowtown, RootMusic, Simply Zesty, Tech Crunch, Web Trends