The Power of Influencer Marketing

T tapinfluence Nielsen WhiteWave Catalina In collaboration with: nc SOLUTIONS Influencer Marketing Drives 11X MORE ROI VS All Other Forms of Digital Media We have the data to prove it. We're not talking earned media value. We're talking actual sales lift - real revenue directly tied to marketing spend. HOW DID WE DO IT? Taplnfluence collaborated with Nielsen Catalina Solutions and WhiteWave Foods to conduct the first ever study to connect influencer marketing to sales. Influencer Marketing $23 $23 THE RESULTS WERE GAME-CHANGING $/$ ROI annually* *Based on Taplnfluence and customer data Influencer Marketing blows away other studies using traditional marketing, creating $285 incremental sales per 1000 impressions. 11X Best Banner Ads That leads to the ROI of traditional advertising annually* Average Banner Ads $4.30 $2.15 So how does Taplnfluence marketing work? Well, it's all about quality content created by our network of trusted influential consumers - it's genuine, relatable, and motivating. This translates to sales. $/$ ROI ROI Doubles $30.00 $25.00 Influencer Content Lives On $20.00 $15.00 Traditional Ad Spend Ends ********* $10.00 $5.00 $0.00 Mar Apr May Jun Jul Aug Sep Oct Unlike a paid digital ad, influencer content stays online forever, continuing to perform with earned media value growing at $0 extra investment. So what? How about 2X the impressions after the campaign ended. ROI doubling after three months! No other channel gives you that kind of return for free. 2X Impressions Post Campaign Views Campaign Goes Live 120,000 Views Post Campaign (extremely long tail) 100,000 80,000 60,000 40.000 20,000 Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan But wait, there's more. Without Taplnfluence's automated solution powering our clients' influencer marketing, results would have been 3X lower. So Influencer Data al while influencer marketing alone works, the right technology boosts your performance significantly. Performance Data Audience Data --> Our platform matches you with the best talent, tapping into the highest ROI potential. HOW THE PLATFORM WORKS: 1. Develop Programs 3. Share Assignments Vews M 15. Vegan Clean Eat, • TOP 50 FOOD| TOP 50 LIFESTYLE TOP O 163K n 1M by N. Vegan Clean Eatng Com Chowder + Create new program GO TO POS 12K . O 105K . • 4M Chungah Rhee SHARE TO ACTIVE PROGRAMS Damn Delicious VERS Audience Reach 46K (0.74%) Brand 1 O1 Pi Brand Description Audience Details Overview Assignments 1 Share TOP 50 FOOD TOP 50 BLOGS TOP Amanda Cashew Hum 2. Select your Influencers 4. Measure Results Using Taplnfluence 10X ROI Taplnfluence's complete solution is driving exponentially better sales compared to anything else you're doing. Why continue buying underperforming banner ads when you can get your message heard with marketing that actually works? Manual Influencer Marketing Want to know more about our platform and measurement practice? Read the case study and sign up for our webinar at: tapinfluence.com/RoI tapinfluence