The Power of Family Reunions

The Power of Family reunions 8m+ consumers attend annually, an average of 40 ppl per reunion. Summer 65.8% Fall 12.6% 200,000 family reunions annually Winter 11.2% Attendance Spring 10.4% 35.1% 51-100 members 18% 26-50 members 36% 11% 101-500 members 20% 200 members spend $1,000 to $4,999 PURCHASING Products & publishing Travel 65% 19% 24 spend $5,000 to $9,999 |20.3% of families all 78.4% T-shirts & caps memory books domestically travel & spend more than individual travelers 17% Family history Demographic = ages 1-100 One third of family travelers travel to attend family reunions 37.8% Three generations = Hotel 80% 45.7% Four generations = Stay two or more nights at a hotěl 24% of reunion budgets come from fundraising efforts Family Generations Activities Pride Meals Togetherness over family reunions have Kinship Нарру 50% them every year or every other year Holiday Celebration Identity Fun Cherish Destinations Memories Closeness Excitement Relavation Pear f facebook.com/pear.says E twitter.com/pear_says advertising.pearup.com %24