According to Q4 2011 MarketPulseTM results from leading CPG market research firm, SymphonyIRI, consumers have higher confidence in the economy’s upturn in the next six months. However, after analyz...
ing a full year of MarketPulse data, SymphonyIRI found that the conservative shopping strategies adopted to weather an economic downturn may have become habit.
SymphonyIRI’s quarterly MarketPulse survey tracks shoppers’ attitudes and behaviors around the economy.
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