The Power of Bing Ads

THE POWER OF Bing Ads 1,000+ 13 Number of 4,519 Number of Number of platform improvements in the past 12 months new countries accredited professionals in last year added in 2012 U.S. AUDIENCE 2,3 bing SEARCH ENGINES Ad YAHOO! YAHOO! | BINg 51 Million Spend 20% more than iiiiiiiiiiiiiiiiiiiiiiiiiiii NETWORK has 30% SHARE unique searchers on the Yahoo! Bing Network do not use GOOGLE SEARCH average internet searchers Windows 8 XBOX 360. mso msnle Windows Phone Facebook, Amazon, Monster, WebMD, CNBC, Viacom, The Wall Street Journal Digital Network NEW FEATURES Sitelinks increased CTRS Recent release Over increased o 7% CTR report workflow efficiency O 162% increase in CTR for mainline of 15-25% Long Ad Titles by GLOBAL & PARTNERS Transitioned Markets USA France Switzerland Norway Mexico Colombia Canada Ireland Spain Italy Netherlands Finland Argentina Venezuela India Sweden Chile Germany Austria Peru UK Denmark Upcoming Markets China Philippines United Arab Emirates Korea Thailand Egypt Hong Kong Indonesia Australia Vietnam Middle East New Zealand Malaysia Saudi Arabia Brazil INDUSTRY & CUSTOMER QUOTES Bing Ads consistently delivers strong paid search return on investment and, as a result, Kenshoo is seeing 35%+ YoY budget increases across the Yahoo! Bing Network.9 KENSHOO" A Adobe 66 Yahoo! Bing Network click volume surged from first quarter 2012, ending at a 26% increase year over year.°99 96, 66 Marin On a year-over-year basis, advertisers saw 25% higher click volumes along with a 22% jump in CPC and a 13% increase in the average CTR.9 SOFT WARE 99 @Kaizen_SEO "I like #bing #Ads so far - the interface and the usabilty is awesome. I don't need #Adwords any more" @jay_erased "Got access to the Bing Ads API and loving the abundant documentation. Google APIS need to take note: guessing how an API works is not fun" @GnosisArts "You were right. We were missing out not advertising on @bingads. Seeing conversions regularly. New customers :) #ppcchat" SOURCE: 1 Microsoft Internal, 2013 | 2 comScore Core Search (custom), March 2013. | 3 The Yahoo! Bing Network YAHOO! | BIng includes Microsoft and Yahoo! Core Search sites in the U.S. | 4 Internal data | 5 Microsoft internal, U.S. pilot research, approximately 50 advertisers, August 2012 | 6 Compared to mainline ads without long ad title treatment, Microsoft internal, 2012 | 7 Kenshoo, March 2013 | 8 Adobe Global Digital Advertising Update, Q2 2012 | 9 Marin Online NETWORK Advertising Report, Q4 2012