Post Penguin 2.1 Local SEO Strategies For Small Businesses

LOCAL SEO STRATEGIES FOR SMALL BUSINESSES POST PENGUIN 2.1 • Results Penguin 2.1 update focuses on unnatural and manipulative inbound link profiles. About 2.3% of English-US queries are affected to the degree that a regular user might notice. • Reasous for Penalization Google V Links coming from poor quality sites. Penguin 2.1 rolled out on 2.1 October 4, 2013 v Links from sites that aren't topically relevant to your niche or business. "It's much easier to double your business by doubling your v Links that are Paid. Watch out v Links that are Keyword rich. web spam, I'm here! conversion rate than V Links where the anchor text is overly optimized (i.e., exact-match anchor text) by doubling your traffic." -Jeff Eisenberg Strategies for Local SEO and Building Site Rauhing 2. High relevance is the key point Focus on Conduct a building great links. site-links audit - to remember. follow disavow process. 4. Don't acquire too many links in short period. 3. Pay special business & local attention to the Submissions in Knowing what to look for? directories. anchor text. 5. Ask customers to give Positive feedbacks on your Business listings. 6. Local followers on your Google plus official page and in twitter conversations will add value to your Site 1. Use Youtube for the local SEO promotion, how? Know here... You Tube V Geotag your video. v Tag your videos to your Google Places listing. Write NAP (name, address and phone) and links to your business In the description. V If you've got more than one video, it's worthwhile to optimize your YouTube channel with a description, link to your website, and links to a few of your main social media profiles. v Include Your NAP in Transcripts. v Tag your video. V Embed your videos on your official page on Google Plus. 8. Images optimization. Include local Use an exemplar photo to represent your business on your 'About' or "Contact us' page. keywords in the image filename, alt text and title tag. Upload images to your GooglePlus business page. O+ <img src=" alt=" title= /> Share with people the links to your website by: V Uploading photos on Flickr and sharing on local city groups. V Donating images to Wikipedia. 9. Schema optimization. Use : Geographic Markup Reviews & Events Testimonials Specific - Dublin core metadata Local Business Schema [NAP] 1. Make a webpage for each store location Bonus Tips 2. Add KML (Keyhole Markup Language) for better local SEO "In human readable format, these kind of files are used for expressing geographic information and visualization in applications like Google Earth, Google Maps, Flickr, Virtual Earth and many others." With KML files you can gain trust with Google for verification of your business listing. Your KML is included in your sitemap, which is authenticated with Google using the Webmaster Central. Google is encouraging the use of Geo sitemaps using KML or Geo RSS feeds. By using a geositemap file it will be easier for Google to index your Business Listing and add it to the Google Maps search engine. Learn how can you create this KML file, use these given links: http://earth.google.com/enterprise/earth_plus.html http://www.google.com/search?q=define%3A+geocode http://www.mygeoposition.com/ •Techmagnate's Opinion We advise small business owners to focus on building the authority of webpages by various methods given in this sheet rather than building the links through poor quality directories, articles sites and social bookmarking. Google values authentic business owners who value their customers' time and feedback and promotes such sites by increasing their rankings on SERP. So, go on and become a social bee. Data Sources: http://www.techmagnate.com/blog/seven-quick-tips-for-SUCcess-in-local-seo/ http://www.bruceclay.com/blog/2011/07/10-image-optimization-tips-for-local-seo/ http://www.martijnbeijk.com/tutorial/using-kml-for-local-seo/ TECHMAGNATE Copyright © 2013 Techmagnate - www.techmagnate.com. All rights reserved. Convert Browsers to Buyers About Us Contact Us