+Post Ads for the Masses

Google+ Local Business Local Business Local Business Local Business +POST ADS FOR THE MASSES Why You Should Start Advertising Your Plus Posts As of April 2014, +Post Ads are now available to advertisers with brand pages that have more than 1,000 followers. SO WHAT'S THE BIG DEAL? +Post ads allow Google Plus content to be displayed as ads through the Google Display Network (aka AdSense). Multiple sources More engagement Major brands who've already used +Post ads have reported 50% more You can now drive engagement to your Plus content from multiple sources across the web. engagement on +Post ads than traditional advertising! By utilizing Plus content across the web, your ads are now interactive. Consumers can... |8* Why? Because Google is emphasizing content. Comment,+1, or share It's not about placing an ad for a product anymore. They want you to sell your content, first and foremost. Watch videos Join or RSVP to Google Hangouts all from a third-party site! What Does This Mean For Plus? JOIN More and more brands will Google Plus is now monetized, without ever placing actual ads on Google Plus. More people will be engaging with Plus content without even realizing it. be joining Google Plus. It's brilliant, really! How Can I Get Started? As we mentioned, you must have at least 1000 followers. You must also... Display your ads now! 18* Opt-in to shared endorsements for Make sure the content of your +Post ad is relevant to your Google Plus pages. audience. CREATING THE AD 1 Create a New Adwords Campaign* Select campaign settings Create an ad group Create ads All online campaigns Type: Display Network only - Engagement Local Business General Campaign name Local Business O All features Type I Display Network only O Promoting in Mobile Apps O Remarketing The type should be "Display Network Only– Engagement"* .• Engagement Dekstop and laptops, mobile devices, and tablets Devices Ads will shown on all types of devices by default Locations and languages Location Which locations do you want to target in your campaign? O All countries and territories O your country) Set your devices, location, language, and daily budget. O Let me choose... • Language What languages do your customers speak? English Edit Bidding and budget Shared library Bid strategy Focus on engagemet, manual maximum on CPC bidding Bulk operations • Budget per day Reports and uploads Save and continue Cancel Labels *You can add +Posts ads to existing campaigns, but they must be engagement ad campaigns. Create Your Ad Group 2 Select campaign settings Create an ad group Create ads All online campaigns Type: Display Network only - Engagement Local Business Engagement ads work in combination with all Display Network targeting methods. For best performance, we recommend choosing affinity categories aligned with your campaign goals. Ad Group name Default bid Set your default button and the targeting settings • Choose how to target your ads O Display keywords • Interests & remarketing O Use a different targeting method you want. Interests & remarketing Interest Remarketing Custom combination Categories Selected audiences Shared library Bulk operations Reports and uploads Labels Save and continue Skip group creation 3 Create Ad Select campaign settings Create an ad group Create ads All online campaigns Type: Display Network only - Engagement Local Business Create one or more engagement ads. These interactive ad formats help you can connect with customers with rich brand messages. Engagement ads are the only ad format you can add to this type of campaign. Other standard formats don't apply. Under "Choose a Editing. template", click the +Post ad template. Choose a Template Enter the Google+ page URL you wish to promote. +1 Choose your +Post ad from your most recent posts. Ad name Ad preview Display Ad created. Your ad can appear in any of the following layouts. Select ad sizes Once chosen, you Display a Google+ page 300x250 can customize Local Business display settings and preview your ad. Local Bussines Select a different post This is where your text will show.. > Customize Shared library + 99 A2 Hover to Expand Bulk operations Reports and uploads Labels Save and continue billing Save ads Skip ad creation 4 Save Ad. Be Ready to Respond to Engagement! +Post Ad Tips Text space is limited. Include a call-to-action at the beginning of your ad creative. Local Business This is where your text will show.. Images will expand into a lightbox ad, and should be high-quality, all rights reserved. Ad image format options are: + 99 2 Hover to Expand 728x90 300x250 160x600 300x250 Mobile +Post Ads are taking on Facebook Ads. Facebook has been decreasing its organic reach and driving marketers to Facebook Ads. +Post Ads are Google's response: a first, giant leap into social advertising. 18* Local Business A Local Business Facebook ads +Post Ads VS Page Name Like Page Category 99 people like this page + 99 O Sponsored • Facebook Ads have sophisticated demographic and interest targeting that helps you reach a more targeted audience. • +Post Ads rely on Adwords' more targeting options, but Google will likely include more advanced audience options in the future. • Facebook ads, however, are limited to the Facebook platform. • +Post Ads can reach a wider audience through the Google Display Network. Google is sparing no expense when it comes to promoting Plus, and +Post ads just made it even more appealing. Are you ready to engage? Brought to you by: Sources: https://support.google.com/adwords/answer/3265384 Gryffin media, http://www.wordstream.com/blog/ws/2014/04/16/google-post-ads-available-to-all#. http://www.forbes.com/sites/ericenge/2014/04/16/why-googles-post-ads-program- In partnership with: may-be-important-for-you/ TollfreeForwarding. .com BUSINESS WITHOUT BORDERS ..............