Porter’s 5 forces Model.
shared by sandrajames on Jan 21
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Porter five forces model is a marketing tool that helps to analyze an industry where the organization is running its business. It helps to formulate better business strategy keeping in view the five f...
actors that predict the viability of business in an industry. Basically, the five factors derived by Michael Porter measure the attractiveness of an industry and how will it attract new entrants and increase the desirability of running business in it.
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