The Popularity of 'DAILY DEALS' continues to grow!

THE POPULARITY OF 'DAILY DEALS' CONTINUES TO GROW! Score Dealz 0.com 9% of US consumers regularly receive and purchase daily deals which continually spurs growth of the US economy on local and national levels. have still "never heard of 41% daily deals" of consumers 80% of daily deal email subscribers have purchased at least one deal in the last 6 months 55% of businesses running daily deals actually make money on the promotion, in addition to gaining a massive amount of and winning repeat exposure customers 98% 98% of Daily Deals users own mobile phones, compared to 89% of the overall US population. 89% This means that daily deals can reach people when they are on the go, improving success rates. 48% of those who join a daily deal website use them regularly over time 48% 14% 14% use them more often as time goes on 62% of Daily Deals users have joined the sites just within the past year, which goes to show how their popularity continues to grow. % of Daily Deal users vs age 70% 66% These figures show that daily deals grant exposure to a wide variety of demographics 21% 15% 15% 35 to 44 yrs. 25 to 54 yrs. 12 to 24 55 & above. Women yrs. 58% of businesses cite acquiring new customers as the prominent reason for issuing a daily deal. Who Buys A Daily Deal. 90 77% 80 68% 70 60 48.1% 50 38% 40 31% 30 27% 20 10 Loyal customers Swayed by a discount Spend more than the deal's value Customers certain of using to an establishment the service again Customers return New customers even without another discount being offered The use off a daily deal promotion can result in a cash influx that can help the business balance it's books better. Some businesses, such as restaurants, may be better suited than some other types of business but there is really no way to know what the result of a marketing promotion will be until it is tried. Score Dealz .com Data Source: http://www.factbrowser.com/tags/daily_deals/ http://blog.hubspot.com/blog/tabid/6307/bid/20321/12-Eye-Opening-Daily-Deal-Site-Statistics-Data.aspx THE POPULARITY OF 'DAILY DEALS' CONTINUES TO GROW! Score Dealz 0.com 9% of US consumers regularly receive and purchase daily deals which continually spurs growth of the US economy on local and national levels. have still "never heard of 41% daily deals" of consumers 80% of daily deal email subscribers have purchased at least one deal in the last 6 months 55% of businesses running daily deals actually make money on the promotion, in addition to gaining a massive amount of and winning repeat exposure customers 98% 98% of Daily Deals users own mobile phones, compared to 89% of the overall US population. 89% This means that daily deals can reach people when they are on the go, improving success rates. 48% of those who join a daily deal website use them regularly over time 48% 14% 14% use them more often as time goes on 62% of Daily Deals users have joined the sites just within the past year, which goes to show how their popularity continues to grow. % of Daily Deal users vs age 70% 66% These figures show that daily deals grant exposure to a wide variety of demographics 21% 15% 15% 35 to 44 yrs. 25 to 54 yrs. 12 to 24 55 & above. Women yrs. 58% of businesses cite acquiring new customers as the prominent reason for issuing a daily deal. Who Buys A Daily Deal. 90 77% 80 68% 70 60 48.1% 50 38% 40 31% 30 27% 20 10 Loyal customers Swayed by a discount Spend more than the deal's value Customers certain of using to an establishment the service again Customers return New customers even without another discount being offered The use off a daily deal promotion can result in a cash influx that can help the business balance it's books better. Some businesses, such as restaurants, may be better suited than some other types of business but there is really no way to know what the result of a marketing promotion will be until it is tried. Score Dealz .com Data Source: http://www.factbrowser.com/tags/daily_deals/ http://blog.hubspot.com/blog/tabid/6307/bid/20321/12-Eye-Opening-Daily-Deal-Site-Statistics-Data.aspx