Political Brands

Political BREAKOUT BRANDS Who do you consider to be a Breakout Brand? Turns out, some Breakout Brands are more attractive to potential Barack Obama voters and others to Mitt Romney voters. TM Breakout Brands are companies that inspire loyalty and devotion because they put their customers first and deliver amazing, innovative products and services. Obama Brands vs. Romney Brands 18% Google Obama supporters identify more with Google, Whole Foods Market, WHOLE 11% FOODS MAR KET 9% W) 9% Volkswagen and Starbucks. 7% BERKSHIRE 7% HATHAWAY INC. Companies with the least partisan difference include Singapore Airlines, American Express, Apple, Microsoft, Costco and Samsung. 3% NORDSTROM 2% MIKE 2% TARGET 2% sınGAPORE AIRLINES 1% AMERICAN EXPRESS >1% Microsoft >1% COSTCO 1% EWHOLESALE SAMSUNG 2% ЗМ 3% IBM 4% P&G 6% TOYOTA 6% EST 7% Johnson afohnson 7% amazon.com 9% Romney supporters have a stronger affinity for brands like Walmart, Caterpillar, McDonald's, Exxon Mobil, UPS and Coca-Cola. CocaCola 10% ups 12% ExxonMobil 12% M McDonald's 15% CATERPILLAR 21% Walmart >* 30% rbb CHAMPION OF BREAKOUT BRANDS Source: Nationwide Breakout Brand Survey commissioned by rbb Public Relations. Survey conducted by IBOPE Inteligência. The margin of error is +/- 2.2 percentage points. www.rbbpr.com