Political Brands

POLITICAL BRANDS Judging from our cultural ideas about the red- and blue-state divide, it shouldn't come as a surprise that people who identify as Democrat or Republican have different preferences in what companies they support. But a new study by the YouGov Brand Index has found exactly which companies liberals and conservatives prefer, using an index made up of consumer impressions of each brand's value, quality, reputation, their satisfaction with it, and their interest in recommending it. THESE ARE THE RESULTS DEMOCRATS REPUBLICANS FOX NEWS Google 65.9 1) 71.4 SONY 58.7 2 68.2 Discovery 58.4 CRAFTSMAN 3 65.0 CHANNEL ups 58.2 Discovery 4 64.8 CHANNEL CRAFTSMAN 57.5 Johnson&Johnson 64.7 Johnson&Johnson 5.5 ups 6 64.7 Cheerios 55.2 FOX 63.3 Н 52 FedEx 61.0 FedEx 55.1 60.1 LOWE'S 9. amazon.com 10 Cheerios 54.7 59.9 SOURCE You Gov Brand Index A collaboration between GOOD and Deeplocal