Click me
Transcribed

Pocket Money

O POCKET MONEY РОСКЕТ THE POWER AND GROWTH OF MOBILE MARKETING Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. WHO'S ONLINE? The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage. Let's take a look at who these users are. Mobile web users are almost evenly split between MALE and FEMALE: 51.3% 48.7% 0% 100% Mobile internet isn't just for younger generations. In fact, over 50% of users are over the age of 35: 25.6% 20.7% 17.2% 15.6% 14.6% 6.9% Ages 13-17 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55+ Consumers find nearly endless uses for their ever-changing mobile technology. The most common include: Text message 74.3% Photos 60.3% Email 40.8% Social networking/blog 35.3% Weather 35.2% Games 31.4% Search 29.5% Мaps 26.5% News 25.5% Music 23.8% Sports info 21.8% Financial news/stock quotes 15.1% Online retail 12.2% GOOGLE DOMINATES MOBILE ADVERTISING With so many consumers moving to mobile, smart advertisers are taking notice and committing significant budgets to mobile marketing. The average mobile advertising budget is between $75,000 and $100,000 per campaign. This substantial investment rate is expected to push the market above $5 billion by 2015. Mobile advertising market size: 2011 $1.24 billion 2015 $5.04 billion Average Distribution of Mobile Ad Resources in 2012: Display Advertising Share by Network: Advertisers divide these investments across a multitude of When it comes to choosing the display network to advertise through, Google is by far the most common pick: mobile mediums, with search marketing being the biggest focus. 49% Search 33% Display 39.5% Others 24.8% Google mil 17.7% Millennial Media 12.2% SMS/MMS/ 5.8% Video 18% Apple P2P messaging ARE CONSUMERS RESPONDING? Smartphones aren't just for talking with friends and playing games; they are becoming huge drivers of commerce. Nearly 1/3 of consumers cite mobile as a preferred shopping method: 87% 71% 14% 9% 7% 4% 4% Website on In store Website on Website on Phone call with App on tablet App on PC Laptop smartphone tablet a service agent smartphone While both men and women make up the mobile internet user base, they use their phones differently when it comes to shopping. Women tend to use their smartphone to Men tend to use their smartphone to find product information: make shopping a social experience: 24% 22.3% 20.2% 20.4% 14.1% 10.9% OOOOOO Take product pictures. Research product features. Call or send text Send product pictures to friends/family. Scan a product barcode. Compare prices. messages to family/friends about a specific product. THE GROWING POWER OF QR CODES Quick Response (QR) codes merge traditional in-person advertising with the mobile world through scannable barcode images that tell a smartphone to take the user to a particular website or download a piece of content. Mobile consumers show a willingness to not only scan these codes, but shop with them too: 50% 18% of smartphone owners of them made a have scanned QR codes. purchase after scanning. A survey from Econsultancy shows that advertisers are taking notice of this potential, as 48% of companies plan to invest in advertising with QR codes in 2012. D HighTable.com SOURCES: SMARTINSIGHTS.COM, MARKETINGPROFS.COM, CMBINFO.COM, MARKETINGMUNCH.COM, ECONSULTANCY.COM, PAIDCONTENT.ORG O POCKET MONEY РОСКЕТ THE POWER AND GROWTH OF MOBILE MARKETING Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. WHO'S ONLINE? The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage. Let's take a look at who these users are. Mobile web users are almost evenly split between MALE and FEMALE: 51.3% 48.7% 0% 100% Mobile internet isn't just for younger generations. In fact, over 50% of users are over the age of 35: 25.6% 20.7% 17.2% 15.6% 14.6% 6.9% Ages 13-17 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55+ Consumers find nearly endless uses for their ever-changing mobile technology. The most common include: Text message 74.3% Photos 60.3% Email 40.8% Social networking/blog 35.3% Weather 35.2% Games 31.4% Search 29.5% Мaps 26.5% News 25.5% Music 23.8% Sports info 21.8% Financial news/stock quotes 15.1% Online retail 12.2% GOOGLE DOMINATES MOBILE ADVERTISING With so many consumers moving to mobile, smart advertisers are taking notice and committing significant budgets to mobile marketing. The average mobile advertising budget is between $75,000 and $100,000 per campaign. This substantial investment rate is expected to push the market above $5 billion by 2015. Mobile advertising market size: 2011 $1.24 billion 2015 $5.04 billion Average Distribution of Mobile Ad Resources in 2012: Display Advertising Share by Network: Advertisers divide these investments across a multitude of When it comes to choosing the display network to advertise through, Google is by far the most common pick: mobile mediums, with search marketing being the biggest focus. 49% Search 33% Display 39.5% Others 24.8% Google mil 17.7% Millennial Media 12.2% SMS/MMS/ 5.8% Video 18% Apple P2P messaging ARE CONSUMERS RESPONDING? Smartphones aren't just for talking with friends and playing games; they are becoming huge drivers of commerce. Nearly 1/3 of consumers cite mobile as a preferred shopping method: 87% 71% 14% 9% 7% 4% 4% Website on In store Website on Website on Phone call with App on tablet App on PC Laptop smartphone tablet a service agent smartphone While both men and women make up the mobile internet user base, they use their phones differently when it comes to shopping. Women tend to use their smartphone to Men tend to use their smartphone to find product information: make shopping a social experience: 24% 22.3% 20.2% 20.4% 14.1% 10.9% OOOOOO Take product pictures. Research product features. Call or send text Send product pictures to friends/family. Scan a product barcode. Compare prices. messages to family/friends about a specific product. THE GROWING POWER OF QR CODES Quick Response (QR) codes merge traditional in-person advertising with the mobile world through scannable barcode images that tell a smartphone to take the user to a particular website or download a piece of content. Mobile consumers show a willingness to not only scan these codes, but shop with them too: 50% 18% of smartphone owners of them made a have scanned QR codes. purchase after scanning. A survey from Econsultancy shows that advertisers are taking notice of this potential, as 48% of companies plan to invest in advertising with QR codes in 2012. D HighTable.com SOURCES: SMARTINSIGHTS.COM, MARKETINGPROFS.COM, CMBINFO.COM, MARKETINGMUNCH.COM, ECONSULTANCY.COM, PAIDCONTENT.ORG O POCKET MONEY РОСКЕТ THE POWER AND GROWTH OF MOBILE MARKETING Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. WHO'S ONLINE? The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage. Let's take a look at who these users are. Mobile web users are almost evenly split between MALE and FEMALE: 51.3% 48.7% 0% 100% Mobile internet isn't just for younger generations. In fact, over 50% of users are over the age of 35: 25.6% 20.7% 17.2% 15.6% 14.6% 6.9% Ages 13-17 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55+ Consumers find nearly endless uses for their ever-changing mobile technology. The most common include: Text message 74.3% Photos 60.3% Email 40.8% Social networking/blog 35.3% Weather 35.2% Games 31.4% Search 29.5% Мaps 26.5% News 25.5% Music 23.8% Sports info 21.8% Financial news/stock quotes 15.1% Online retail 12.2% GOOGLE DOMINATES MOBILE ADVERTISING With so many consumers moving to mobile, smart advertisers are taking notice and committing significant budgets to mobile marketing. The average mobile advertising budget is between $75,000 and $100,000 per campaign. This substantial investment rate is expected to push the market above $5 billion by 2015. Mobile advertising market size: 2011 $1.24 billion 2015 $5.04 billion Average Distribution of Mobile Ad Resources in 2012: Display Advertising Share by Network: Advertisers divide these investments across a multitude of When it comes to choosing the display network to advertise through, Google is by far the most common pick: mobile mediums, with search marketing being the biggest focus. 49% Search 33% Display 39.5% Others 24.8% Google mil 17.7% Millennial Media 12.2% SMS/MMS/ 5.8% Video 18% Apple P2P messaging ARE CONSUMERS RESPONDING? Smartphones aren't just for talking with friends and playing games; they are becoming huge drivers of commerce. Nearly 1/3 of consumers cite mobile as a preferred shopping method: 87% 71% 14% 9% 7% 4% 4% Website on In store Website on Website on Phone call with App on tablet App on PC Laptop smartphone tablet a service agent smartphone While both men and women make up the mobile internet user base, they use their phones differently when it comes to shopping. Women tend to use their smartphone to Men tend to use their smartphone to find product information: make shopping a social experience: 24% 22.3% 20.2% 20.4% 14.1% 10.9% OOOOOO Take product pictures. Research product features. Call or send text Send product pictures to friends/family. Scan a product barcode. Compare prices. messages to family/friends about a specific product. THE GROWING POWER OF QR CODES Quick Response (QR) codes merge traditional in-person advertising with the mobile world through scannable barcode images that tell a smartphone to take the user to a particular website or download a piece of content. Mobile consumers show a willingness to not only scan these codes, but shop with them too: 50% 18% of smartphone owners of them made a have scanned QR codes. purchase after scanning. A survey from Econsultancy shows that advertisers are taking notice of this potential, as 48% of companies plan to invest in advertising with QR codes in 2012. D HighTable.com SOURCES: SMARTINSIGHTS.COM, MARKETINGPROFS.COM, CMBINFO.COM, MARKETINGMUNCH.COM, ECONSULTANCY.COM, PAIDCONTENT.ORG O POCKET MONEY РОСКЕТ THE POWER AND GROWTH OF MOBILE MARKETING Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. WHO'S ONLINE? The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage. Let's take a look at who these users are. Mobile web users are almost evenly split between MALE and FEMALE: 51.3% 48.7% 0% 100% Mobile internet isn't just for younger generations. In fact, over 50% of users are over the age of 35: 25.6% 20.7% 17.2% 15.6% 14.6% 6.9% Ages 13-17 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55+ Consumers find nearly endless uses for their ever-changing mobile technology. The most common include: Text message 74.3% Photos 60.3% Email 40.8% Social networking/blog 35.3% Weather 35.2% Games 31.4% Search 29.5% Мaps 26.5% News 25.5% Music 23.8% Sports info 21.8% Financial news/stock quotes 15.1% Online retail 12.2% GOOGLE DOMINATES MOBILE ADVERTISING With so many consumers moving to mobile, smart advertisers are taking notice and committing significant budgets to mobile marketing. The average mobile advertising budget is between $75,000 and $100,000 per campaign. This substantial investment rate is expected to push the market above $5 billion by 2015. Mobile advertising market size: 2011 $1.24 billion 2015 $5.04 billion Average Distribution of Mobile Ad Resources in 2012: Display Advertising Share by Network: Advertisers divide these investments across a multitude of When it comes to choosing the display network to advertise through, Google is by far the most common pick: mobile mediums, with search marketing being the biggest focus. 49% Search 33% Display 39.5% Others 24.8% Google mil 17.7% Millennial Media 12.2% SMS/MMS/ 5.8% Video 18% Apple P2P messaging ARE CONSUMERS RESPONDING? Smartphones aren't just for talking with friends and playing games; they are becoming huge drivers of commerce. Nearly 1/3 of consumers cite mobile as a preferred shopping method: 87% 71% 14% 9% 7% 4% 4% Website on In store Website on Website on Phone call with App on tablet App on PC Laptop smartphone tablet a service agent smartphone While both men and women make up the mobile internet user base, they use their phones differently when it comes to shopping. Women tend to use their smartphone to Men tend to use their smartphone to find product information: make shopping a social experience: 24% 22.3% 20.2% 20.4% 14.1% 10.9% OOOOOO Take product pictures. Research product features. Call or send text Send product pictures to friends/family. Scan a product barcode. Compare prices. messages to family/friends about a specific product. THE GROWING POWER OF QR CODES Quick Response (QR) codes merge traditional in-person advertising with the mobile world through scannable barcode images that tell a smartphone to take the user to a particular website or download a piece of content. Mobile consumers show a willingness to not only scan these codes, but shop with them too: 50% 18% of smartphone owners of them made a have scanned QR codes. purchase after scanning. A survey from Econsultancy shows that advertisers are taking notice of this potential, as 48% of companies plan to invest in advertising with QR codes in 2012. D HighTable.com SOURCES: SMARTINSIGHTS.COM, MARKETINGPROFS.COM, CMBINFO.COM, MARKETINGMUNCH.COM, ECONSULTANCY.COM, PAIDCONTENT.ORG O POCKET MONEY РОСКЕТ THE POWER AND GROWTH OF MOBILE MARKETING Let's face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essentially put fully capable, interactive billboards in our pockets for marketers to experiment with. How are advertisers taking advantage of this huge potential, and are consumers paying attention? Below we explore the burgeoning world of mobile marketing. WHO'S ONLINE? The mobile web is expected to reach nearly 2 billion users by 2015, outpacing desktop internet usage. Let's take a look at who these users are. Mobile web users are almost evenly split between MALE and FEMALE: 51.3% 48.7% 0% 100% Mobile internet isn't just for younger generations. In fact, over 50% of users are over the age of 35: 25.6% 20.7% 17.2% 15.6% 14.6% 6.9% Ages 13-17 Ages 18-24 Ages 25-34 Ages 35-44 Ages 45-54 Ages 55+ Consumers find nearly endless uses for their ever-changing mobile technology. The most common include: Text message 74.3% Photos 60.3% Email 40.8% Social networking/blog 35.3% Weather 35.2% Games 31.4% Search 29.5% Мaps 26.5% News 25.5% Music 23.8% Sports info 21.8% Financial news/stock quotes 15.1% Online retail 12.2% GOOGLE DOMINATES MOBILE ADVERTISING With so many consumers moving to mobile, smart advertisers are taking notice and committing significant budgets to mobile marketing. The average mobile advertising budget is between $75,000 and $100,000 per campaign. This substantial investment rate is expected to push the market above $5 billion by 2015. Mobile advertising market size: 2011 $1.24 billion 2015 $5.04 billion Average Distribution of Mobile Ad Resources in 2012: Display Advertising Share by Network: Advertisers divide these investments across a multitude of When it comes to choosing the display network to advertise through, Google is by far the most common pick: mobile mediums, with search marketing being the biggest focus. 49% Search 33% Display 39.5% Others 24.8% Google mil 17.7% Millennial Media 12.2% SMS/MMS/ 5.8% Video 18% Apple P2P messaging ARE CONSUMERS RESPONDING? Smartphones aren't just for talking with friends and playing games; they are becoming huge drivers of commerce. Nearly 1/3 of consumers cite mobile as a preferred shopping method: 87% 71% 14% 9% 7% 4% 4% Website on In store Website on Website on Phone call with App on tablet App on PC Laptop smartphone tablet a service agent smartphone While both men and women make up the mobile internet user base, they use their phones differently when it comes to shopping. Women tend to use their smartphone to Men tend to use their smartphone to find product information: make shopping a social experience: 24% 22.3% 20.2% 20.4% 14.1% 10.9% OOOOOO Take product pictures. Research product features. Call or send text Send product pictures to friends/family. Scan a product barcode. Compare prices. messages to family/friends about a specific product. THE GROWING POWER OF QR CODES Quick Response (QR) codes merge traditional in-person advertising with the mobile world through scannable barcode images that tell a smartphone to take the user to a particular website or download a piece of content. Mobile consumers show a willingness to not only scan these codes, but shop with them too: 50% 18% of smartphone owners of them made a have scanned QR codes. purchase after scanning. A survey from Econsultancy shows that advertisers are taking notice of this potential, as 48% of companies plan to invest in advertising with QR codes in 2012. D HighTable.com SOURCES: SMARTINSIGHTS.COM, MARKETINGPROFS.COM, CMBINFO.COM, MARKETINGMUNCH.COM, ECONSULTANCY.COM, PAIDCONTENT.ORG

Pocket Money

shared by hightable on May 21
604 views
1 share
0 comments
Let’s face it; the traditional cell phone is being overtaken by the far more capable smartphone. Equipped with high-speed internet connections and lightning fast processors, these devices have essen...

Publisher


Category

Technology
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size