Playing it Safe

ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. Member FDIC ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. Member FDIC ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. Member FDIC ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. Member FDIC ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. Member FDIC ally www.allybank.com PLAYING IT SAFE: Ally Bank Survey Finds Americans Prefer Investing in Savings Accounts Over Riskier Options. If Americans were to receive $10,000 to invest, more would look to safer and longer-term options than riskier alternative assets and stocks, according to an Ally Bank survey. GENERAL FINDINGS INCLUDE: 27% of respondents would put their $10,000 toward a savings account would invest in their retirement 23% through a 401(k) or IRA account 10% would put money in individual stocks 10% would put the money in alternative assets would hide it 8% under their beds. OTHER INTERESTING FINDINGS: GENDER: 15% of men would put money into alternative assets versus only 5% of women. 15% 5% men women 31% of women would put money toward savings versus only 23% of men. 23% 31% men women AGE: 24% of respondents 45 and older would put the $10,000 into savings accounts. $10,000 24% saving accounts 45 and older INCOME LEVELS: Respondents making $75,000 per year or more were most likely to put the money into retirement accounts like 401(k)s or IRAS, while savings accounts were the top priority for those making $50,000 or less per year. $75,000 $50,000 401(k)s or IRAS saving accounts retirement accounts EDUCATION: Respondents whose education level exceeds a high school degree were more concerned with putting more toward retirement accounts, as well as 25% of college graduates indicating their preference for the $10,000 would be accounts such as 401(k)s or IRAS. Are more likely to 25% $10,000 investing towards retirement accounts 401(k)s or IRAS college graduates GEOGRAPHY: : Respondents who indicated they lived in a metro area proved to be more risk tolerant, with 12% indicating they would put the $10,000 into alternative assets versus only 6% of those who hail from a non-metro area. 12% 6% HOUSEHOLD SIZE: Respondents with larger household sizes indicated a concern for accumulating money for retirement as 25% of those with three or more in the household would put the $10,000 into retirement accounts versus only 14% of those with a one-member household. 25% 14% EDITOR'S NOTE: A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental United States. Interviewing was completed during the period of December 10-13, 2010. The margin of error for the survey was +/- 2 percent. 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