Planting the Seeds to Grow Your Email Subscriber List

GetResponse PLANTING The SEEDS to grow your email subscriber list Email remains the most fruitful method of Communication That number is expected There will be to reach 193.3 203.8 million by 2017. million adult email users in the US by the end of 2014. US Internet users spend 7.8 hour per week checking their emails, compared to Texting 5 hours Sports & recreational activities: 2.45 hours Social media Housework: 6.8 hours 4.2 hours rketers say that their email marketing effectiveness has improved in the last 12 months. of 92% Despite these facts marketers claim that growing, subscriber lists of the major obstacles for their email marketting success. is one How can email marketers harvest from the growing email trend and Cultivate more profitable subscription lists? Fertilization tactics to try Add email registration pages on your website. You'd be in good company, 97% of Fortune 500 B2B companies use forms for email newsletter registration on their websites. name email sign up Make your website and email list sign up to be mobile friendly. ... :) Retailers report that an average of over 40% of their email opens are on mobile devices. So be sure to make mobile sign up simple in order to net potential subscribers. Take advantage of the word-of-mouth potential: add Forward to a friend option in your email. Offer your customers to sign up for updates from you as they complete order at the check out.This is another straightforward tactic to add potential subscribers. 50% of marketers rank it as very easy. Include social media sharing buttons. 73% of Americans are on Facebook alone. Encourage sharing and take advantage of the extended audience you will reach this way. Don't forget to offer quick web form access for them. Capitalize on the growing green movement and offer e-receipts. Recent studies have shown that 71% of Americans consider the environment when they shop. Sources used: Email Marketing Benchmark Survey, Ascend2, 2014 Email Benchmarles: Key Metrics and Trends for 2013, e-Marketer, 2013 American Time Use Survey 2012, Bureau of Labor Statistics, 2013 Benchmark Report: 2013 Email Marketing, Marketing Sherpa, 2013 Global Trust in Advertising and Brand Messages, Nielsen, 2013 Consumers Take Responsibility for "Green" Actions but Aren't Following Through, Cone Communications, 2013 Social Networking Fact Sheet, Pew Research Internet Project, 2013. Available online at http://www.pewinternet.org/fact-sheets/social-networking-fact-sheet/ 25% of Fortune 500 B2B Companies Have Adopted Marketing Automation, Clickz, 2013. Available online at http://www.dickz.com/clickz/column/2243015/25-of-fortune-500-bab-companies-have-adopted-marketing-automation The State of Retailing Online 2013: Marketing and Merchandising Forester Research, 2013 U GetResponse www.getresponse.com