Planting a Seed and Nurturing a Lead

PLANTINGA SEED NURTURING A LEAD According to a recent survey, 61% of marketing managers say that generating high-quality business leads is their top challenge. When considering how to tackle this task yourself, lead generation can be compared to cultivating a crop. After all, both take meticulous timing to plant the initial seed and then tender loving care to nurture the fruits of your labour! 8 TIPS to help target marketing tactics during lead generation campaigns 4PM 5PM 6PM ЗРМ ZPM 2PM 8PM 1PM YOUR CHANCES OF CONTACTING A LEAD ARE INCREASED BY 114% IF YOU CALL BETWEEN 4PM -6PM LINKEDIN IS 227% MORE EFFECTIVE For lead generation than Facebook or Twitter 50% 40% 30% 20% 10% 0% MON TUES WED THUR FRI 50% MORE LIKELY TO SUCCEED WITH A LEAD The best days to call are Wednesday and Thursday; sales representatives are twice as likey to make contact with a lead on these days. 60% EMAIL FIND THAT IS THE MOST SUCCESSFUL TACTIC FOR GETTING LEADS Over half of marketers say that email is the most effective communication method when targeting leads. DUE TO POOR NURTURING, 79% OF LEADS NEVER TURN INTO SALES .... IT CAN TAKE 11 SALES ATTEMPTS TO CLOSEA DEAL NURTURED LEADS MAKE 47% BIGGER PURCHASES THAN NON - NURTURED LEADS 50% MORE 150% SALES LEADS 33% LOWER COST 100% Companies specialising in nurturing leads generate 50% more sales ready leads at 33% lower cost SALES m marketmoakers Market Makers specialise in business to business telemarketing and use innovative lead generation tactics to convert non-qualified leads into high quality sales opportunities for clients. Their dedicated business approach has meant that they have been voted as one of the Times Top 100 companies to work for and have experienced 40% growth year on year since 2004. Sources: www.gomomentum.com, www.behance.net, www.trainmakerblog.com, www.impactbnd.com, www.scislaesgroup.com