Plan a Successful Tradeshow in 16 Simple Steps

PLAN A SUCCESSFUL TRADESHOW IN 16 SIMPLE STEPS So you are interested in exhibiting at a tradeshow, but maybe this is your first go-around or maybe the last one didn't go so well. Here are simple steps that will have you leaving your next tradeshow with a feeling of success! ONE YEAR PRIOR STEP 1: Find an event that is appropriate to your target market STEP 2: Leave a deposit for your exhibit booth and find your point of contact for the event SIX MONTHS PRIOR STEP 3: Budget all costs Booth Related Fees such as rental fees, deposit and labor Travel arrangements Food expenses STEP 4: f in Start pre-show advertising, social media marketing and press THREE MONTHS PRIOR STEP 5: Get creative! Order all promotional items for the show 89% 18 "E 89% of people can recall the specific company on a promotional item they had received in the last 2 years A single promotional writing instrument is used more than 18 times per month Chose items that your target market will use, enjoy or find interesting PurtscRy Pens Keychains Tech Gadgets DLLEY Bags Drinkware TWO MONTHS PRIOR in STEP 6: Increase pre-show advertising via social media and direct mail ONE-TWO WEEKS STEP 7: Prep sales team and role-play with booth representatives STEP 8: Double check all accommodations are confirmed DAY OF STEP 9: Be rested STEP 10: Eat a good breakfast and avoid too much caffeine STEP 11: Set up your booth, make it visually attractive and clean STEP 12: Have a form or card that prospective clients can fill out STEP 13: Smile! Engage with visitors at your booth AFTER THE SHOWS STEP 14: Follow up with prospective clients or partners and send them promotional items STEP 15: Write thank you cards or emails STEP 16: f in y Connect via social media BROUGHT TO YOU BY ONATIONAL PEN Your image is our business! www.pens.com Ell