Pixel Perfect

PIXEL PERFECT Which Image Qualities Drive Engagement on Instagram In order to determine which types of photos drive high-performing Instagram posts, Curalate, the leading visual analytics and marketing platform, created custom image-analysis algorithms to examine more than 30 image features including background ratio, dominant color, lightness, and saturation across more than 8,000,000 Instagram images. These image features were correlated with Instagram's most prominent social action, a "like," to reveal which types of posts drive success on the rapidly growing image-sharing app. Take a look at the findings below! powered by: CURALATE O LIGHTNESS double tap! Vs Low Lightness High Lightness Images with high lightness generate 24% more likes than dark images. WBACKGROUND double tap! Vs High Amount of Background Low Amount of Background Images with a high amount of background space generate 29% more likes than those without. DOMINANT COLOR double tap! Vs Reddish Image Blueish Image Images with blue as the dominant color generate 24% more likes than images that are predominantly red. NUMBER OF COLORS double tap! vs Single Dominant Color Multiple Dominant Colors Images with a single dominant color generate 17% more likes than images with multiple dominant colors. A SATURATION double tap! vs Moderate Saturation Low Saturation Images with low saturation generate 18% more likes than those with more vibrant colors. M TEXTURE double tap! Vs Textured Image Smooth Image Images with high levels of texture generate 79% more likes than those without. OSELFIES double tap! vs No Duck Face Duck Face Duck-face selfies generate 1,112% more likes than traditional selfies.* *not really Curalate is the most comprehensive platform for marketing with images. Brought to you by: Hundreds of the world's leading brands, including Gap, Neiman Marcus, Campbell's, Swarovski, Under Armour, Better Homes & Gardens, and CURALATE Michaels, rely on Curalate's advanced image-analytics algorithms and robust marketing tools to understand visual conversations, increase fan engagement, and grow revenue across Pinterest, Instagram, and f P O curalate Facebook. For more information please visit: http://www.curalate.com.