Pitchers & Catchers: PR tips for pitching a perfect game

PITCHERS & CATCHERS: PR tips for pitching a perfect game Be a Good Announcer Change Speeds Don't pitch the same story the same way to all reporters. Tell your clients' story in the best way you can – be creative, Not every journalist reacts the same way to all pitches, so incorporate language and, if possible, visual content that makes adjust your "throw" (which reporters prefer email vs phone for example) accordingly for the best hit. VISITOR 000 HOME 617 a reporter want to stop, listen, and take note. Be Patient Some pitches take months to result in a story. Some are the result of news and get to that home plate right away. Take That Stretch Get up and move around from time to time, to change your perspective and see things differently. Stretch your body, take a five minute break for your mind, and you'll find a renewed enthusiasm, energy and flow of ideas. Calling Foul Be honest. Always. Say what you mean and mean what you say. If you don't know, just say so – you can always offer to find out if you don't have the answer (but never fake it). Get Tough Remember that the goal is to finish, not always to win. Just like baseball, you can't win 'em all. When you take a step back to recalibrate, your zen viewpoint may just score you more points. Change It Up In PR, writing is essential and yet our 'signs' of nonverbal communication – those emails or texts we rely so heavily on – can sometimes be misread. Pitching on the phone is a way to tell your story so that it better resonates; a way to get your point across with emotion and passion. Influencers such as the media will benefit from hearing your tone and enthusiasm for the story idea you are sharing and potentially selling to them. Pitch Through the Pain Sometimes you just can't get the ball in the strike zone. Don't get discouraged. Keep at it and eventually you'll get the right pitch over the plate and in the glove. perkett We're the agency for that™