Pinterestingly Enough...

interestingly ENOUGH.. WHO USES PINTEREST? users by gender 20% 80% MEN WOMEN 50% of Pinterest users have kids users by location Pinterest users in the U.S. are more likely to live in Midwestern states average age of social media users FACEBOOK PINTEREST TWITTER 5% 9% 17% 14% 7% 10-17 years 18-24 years 13-17 years 18-24 years 23-34 years 35-44 years 45-54 years 55+ years |0-12 years 13-17 years 18-34 years |35-49 years 50+ years 33% 14% 7% 5% 30% 45% 23-34 years 14% 35-44 years 45-54 years O55+ years 24% 31% 16% WHAT DO THEY PIN? Top Pinterest Interests in USA American users of Pinterest spend an average of 1 hour and 17 min on the site * crafts * gifts * hobbies & leisure * interior design * fashion collections Over 80% of Pinterest pins are "repins" POPPPPOPPOPPPPOPPOPPPPPPE HOW DOES PINTEREST COMPARE TO OTHER SOCIAL MEDIA SITES? POPULARITY REFERRAL TRAFFIC Pinterest is the 3rd most popular social networking site for hits per week :Facebook is in the lead but Pinterest is catching up :to Twitter and has passed : Linkedin and Google+ How does Pinterest stack up to the rest in its first two years? Pinterest 2010: launched 10.4 million users (as of early 2012) Facebook 2004: launched 6 million users (as of early 2005) Twitter 2006: launched 3 million users (as of early 2008) PPPPPPPDPO BUT SERIOUSLY, LETS GET DOWN TO BUSINESS Pinterest users who shop online follow 9.3 retailers, while Facebook users follow 6.9 retailers and Twitter users follow 8.5 retailers. A CALL TO ACTION PIN DESCRIPTION SEES AN 80% INCREASE IN ENGAGEMENT, THIS CAUSES THE USER TO TAKE IMMEDIATE ACTION. Tutorial, DIY & recipe pins see a 42% higher dick-through rate than other pin types Pinterest referrals spend 70% more money than visitors referred from non-social channels. Shoppers referred by Pinterest are 10% more likely to make a purchase than visitors who arrive from other social networks, including Facebook and Twitter. They'll also spend 10% more. DOPPPPP SOURCES http://mashable.com/2012/04/06/pinterest-number-3-social-network/ http://www.mediabistro.com/alltwitter/files/2012/03/power-pinterest.jpg http://blog.hubspot.com/blog/tabid/6307/bid/32362/35-Statistics-That-Fuel-the-Battle-Between-Pinterest-and-Google.aspx http://thesocialskinny.com/100-social-media-mobile-andinternetstatistics-for-2012/ http://www.marketingcharts.com/direct/pinterest-social-media-roi-earned-media-costof-loyal-user-20980/shareaholicjanuary- 2012 referral-trafficipg/ http://www.ignitesocialmedia.com/wp-content/uploads/2012/01/Visits-by-State-via-Experian-hitwise-dec-2011.jpg http://www.socialmedialogue.com/facebook-statistics-south-africa-4-million-users-in-april-2011/576/ http://www.marketinggum.com/wordpress/wp-content/uploads/2011/07/twitter-demographics1.jpg www.shop.org buzz REFERRALS www.buzzreferrals.com 72 Million 33 Million