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Pinterest: USA vs UK

“Pinterest

Pinterest has exploded onto the social networking scene, amassing as many as 13 million users (according to some sources) In 10 short months. And while the vast majority of pinners are in the United States, there's just something about those on the other side of the Pond that will make us wonder: will Pinterest remain a female-interested-in-crafts domain as it grows... or are the British setting a new trend for the hot startup?

8M UNIQUE VISITORS
6M
4M
2M
0
MAY JUL AUG SEP OCT NOV DEC

TAKE A LOOK AT HOW PINTEREST USERS IN THE U.K. ARE DIFFERENT FROM THOSE IN THE U.S., AND SEE FOR YOURSELF

U.S.A
12,00,000
UNIQUE VISITORS (USERS)

UNITED KINGDOM
2,00,000
UNIQUE VISITORS (USERS)


AGE OF USERS

LARGEST GROUP LARGEST GROUP
28% 42%

0-17
18-24
25-34
35-44
45-54
55-64

US UK
LESS THAN HS DIPLOMA 5% 3%
HIGH SCHOOL 9% 16%
SOME COLLEGE 62% 55%
BACHELOR'S DEGREE 18% 19%
GRADUATE DEGREE 6% 7%



%
40
30
20
10
0


$0-$24,999 $25,000- $49,999 $50,000- $74,999 $75,000-$99,999 $100,000-$149,999 $150,000+

AVERAGE HOUSEHOLD INCOME IN U.S.DOLLARS

UK USERS OF PINTEREST ARE MUCH WEALTHIER THAN THOSE IN THE U.S.
29% OF THEM IN THE HIGHEST INCOME BRACKET VS 3% IN THE U.S.

83% 44%
17% 56%

IN THE US, PINTEREST USERS ARE OVERWHELMINGLY FEMALE WHILE IN THE UK. THE MAJORITY OF USERS ARE ACTUALLY MALE

U.S. AUDIENCE INTERESTS
CRAFTS
Gifts & Special Event Items
Hobbies & Leisure
Interior Design
FASHION DESIGNERS
& COLLECTIONS
BLOGGING RESOURCES & SERVICES


U.K. AUDIENCE INTERESTS
VENTURE CAPITAL
BLOGGING RESOURCES & SERVICES
Crafts Design
WEB STATS & ANALYTICS
SEO & Marketing
Content Management
Public Relations

Pinterest: USA vs UK

shared by visually on Feb 13, 2012 in Social Media

Pinterest: USA vs UK

shared by visually on Feb 13, 2012 in Social Media

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Pinterest has exploded onto the social networking scene, amassing 13 million users, by some estimates, in just 10 short months. But while it's well known that the vast majority of users in the United ...
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