Pinterest has surprised the social media world by rising to become one of the most popular social media networking sites in a very short period of time. According to totalpinterest.com Pinterest has 25 million+ active users worldwide and another source puts the number of unique visitors at 31.5million+ (compete.com). Pinterest.com is ranked #35 in the world.
Social media sites are also seeing a gender split - women use social media more than men. More women are on Facebook and Twitter. About 57% of Facebook and 59% of Twitter users are women.Women more attracted to Pinterest while young techie men hang out on Google+. Pinterest has the heaviest gender imbalance - 82% of users are women and 18% are men. The most popular age group on Pinterest is 25-34 years.