Pilot Case Study: The Dark Knight Rises

shared by strassap on Jul 29, 2013 in Entertainment

Pilot Case Study: The Dark Knight Rises

shared by strassap on Jul 29, 2013 in Entertainment

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With a focus on Twitter hashtags to investigate the research questions, this case study suggests reasons why the creation of an audience-targeted social media campaign successfully sustained the fan c...
Category: Entertainment

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Ariel Strasser
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